At Conference, a gentleman came up to me and complained he didn’t know how to Continue Reading »
Posted in Kate's Must-Sees, Shopkeeping talk | Tagged resale shopkeeping, success, web | 6 Comments »
How to Switch Seasons Easily & Profitably
If you have trouble every season-change with too much last-season, not enough this-season…or if your shop looks messy and disorganized every time you switch seasons…or if your business slows down “in between seasons”…then you need How to Switch Seasons Easily & Profitably
No matter what you sell, there is a season change, and it’s more important than you think. Don’t be content to coast through season changes: use them to boost your business and your visibility. And if you’re not fully participating in the “Need Season”…you need this Product for the Professional Resaler!
Read about:
When does a selling season start?
When does a selling season END?
When to accept what? The Consignment Dilemma
The Buy-Outright Approach to Season Switches
Get New Season’s Goods in, IN Good Time! A Checklist
The Resalers’ Hidden Jewel: The Need Season
How to make your shop look “New Season”
The Ghastly Gap: That Empty Feeling…
Freshen up your shop with each seasonal change
What to do with leftovers
“The Other Season” Room
The Fifth Season
And those Short Seasons
Q & A Section
Get your PDQ file of Switching Seasons Pretty Darn Quick. Order it here. What’s a PDQ?
Posted in Shopkeeping talk | Tagged competition, merchandising, selling | 1 Comment »
Sherry Gravitt of Encore Consignment Boutique in Chattanooga TN!
Watch for Continue Reading »
Posted in Shopkeeping talk | Tagged shop local, small business, social networking | 2 Comments »
Have you tried the “trick” that will allow you to schedule Continue Reading »
Posted in 5- Minute Fixes, Shopkeeping talk | Tagged resale shopkeeping, small business, web | 3 Comments »
How are you getting people in?
Some imagination-provoking ideas about getting people shopping in real stores instead of on the Internet in this New York Times article. (Not sure about the booty cam though.)
After all, if you Google “online consignment” just for the past year, you get 1.7 million hits.
Yes, 1.7 million.
Comment, below, about how YOU market the advantages of in-person resale shopping in your business. Or how you will be, this fall selling season. Ideas for attracting consignors, suppliers, and donors as well as shoppers would be great, if you have something to share.
All commenters will be entered into a drawing
for a free Sponsorship ($49 value!) at HowToConsign.com. If you are a current HowToConsign.com Sponsor , you’ll win DOUBLE that: $100 worth of Products for the Professional Resaler of your choice, in celebration of International Resale Day!
Photo from http://formula4fashion.blogspot.com/Posted in economics of resale, Shopkeeping talk | Tagged advertising, selling, web | 25 Comments »
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