Gimmee caps are some of the most noticeable promotional products there are. You see this guy, you’re reminded of John Deere products.You might even Continue Reading »
Posted in Shopkeeping talk | Tagged advertising, resale shopkeeping, word of mouth | 4 Comments »
Yup, that’s Hashtag the Heck Out of It with a pound sign.
Why not make your followers want to search you out on social media #everysingleday with a themed hashtag to go with each day of the week? Highlight one piece of merchandise, one outfit, one room setup.
Like:
#markdownmonday: Choose one, preferably ultra-popular, Continue Reading »
Posted in Shopkeeping talk | Tagged advertising, Facebook, resale shopkeeping, small business, Twitter, web, word of mouth | 2 Comments »
Websites. Ugh.
Is that your reaction? I’m betting it’s because of
- The expense, time, and communications problems with your website expert.
- The amateur look of so many of those “instant website” programs.
- The difficulties of constantly getting your webmaster to update stuff.
Guess what? There’s a simple solution with no heavy lifting involved. You can do it, and keep it updated, yourself. If you can construct a display window, you can display your business in your space, for your benefit, without following Facebook or Instagram or anyone else’s “rules.”
Example: Continue Reading »
Posted in Functional Friday, Shopkeeping talk | Tagged resale shopkeeping, social networking, success, web |
Give them a chance to make up their minds.
If you’re doing a Facebook Live or even a non-live video selling goods, why simply hold something up for 10 seconds then toss it out of view? Does that make sense? Would you do that in person? Insist they make an instant decision on buy/pass?
Is there a way, instead, that you can Continue Reading »
Posted in Shopkeeping talk | Tagged advertising, Facebook, resale shopkeeping, selling, web |
Cabin fever is real…
and requires immediate attention!
Your shoppers and suppliers are as sick of the weather as you and your bank account are. They want to Continue Reading »
Posted in Shopkeeping talk | Tagged resale shopkeeping, small business, social networking, starting a consignment shop, success, web | 3 Comments »
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