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Videos, getting so much love on Facebook. Consignment and resale shops, uncovering the power of video in social media. It’s a moving feast of opportunity, and I’m sure you’ve been giving a lot of thought to making your shop videos real reputation-enhancers and money-makers.

Too Good to be Threw's Youtube suggestions for resale shopsOkay, now that you’re a bit more comfortable on camera, it’s time to add 

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Recently, I ran across what I thought was a friend’s hijacked shop site (first clue: it was in Japanese!) and learned that she no longer has a web site, period.

As “old school” as you might think a simple web site for your consignment, resale, or thrift shop might be, it’s not. There are

3 big reasons your web site must shine

as bright as Continue Reading »

Pretty nostalgic shop door bell from peapodfabrics.com’s site.

I long for the days when a simple melodic bell attached to your consignment or resale shop door announced that

“You Have a Customer!”

don’t you?

A thought: Don’t neglect those walking in your door for trying to compete in the online social media. Bird in the hand comes to mind….

 

A happy customer who FOUND something in your consignment or resale shop, from TGtbT.com

Got a camera?

Got happy customers?

You got a recurring topic to post about!

Just whip out that camera when a customer is tickled pink about her new purchase, ask if you can use her as a testimonial about how much fun shopping at your place is, and snap away!

Of course, if she’s camera shy, just tell her how much you love that she loves your shop, and let her go on her way, but if she’s willing:

Get a good shot of her, her purchase, your shop name, and write down a quick simple quote from her. Encourage her to watch for yourself, and tell her you “don’t mind” 🙂  if she shares it on her social media.

Add your shop info to the shot, and maybe even her endorsement.

Then use it. Today. And next month. And whenever you’d like to let your social media followers know that

it’s fun (and rewarding!) to shop at your shop!

Here’s an example…

 

Have your happy customer show off her purchase!

 

Doin' the Happy Dance in front of my Favorite Consignment Shop!

Get a shot in front of your shop for name/ place recognition.

 

shopping makes resalers happy

Friends shopping together can do silly poses for you!

 

Where do you find the best information about your resale business?

Well, in our Products for the Professional Resaler, of course. But there’s another source for great ideas you can adapt to your consignment, resale or thrift shop, and that’s Continue Reading »