Key rings make good advertising specialty items.
How many times have you Continue Reading »
Posted in Shopkeeping talk, Teeny Tips | Tagged advertising, resale shopkeeping, small business | 3 Comments »
Deja Vuesday
where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.
How much time do you spend on your consignment, resale or thrift shop Facebook page? Too much? Not enough?
Either way, chances are Continue Reading »
Posted in Deja Vuesday, Shopkeeping talk | Tagged Facebook |
Listen to your consignment or resale customers if you need a good human interest story for your next press release, blog post, or shop e-newsletter content.
- Did you outfit the entire party for a customer’s wedding… and the bride is 75?
- Did an outfit from your shop win him a prize at a high-society masquerade?
- Did that art-glass piece from your shop just “make” the foyer of last month’s Designer Showcase home?
- Does a charity use your shop as a source for extra clothing for needy kids at their summer camp?
- Did a consignor mention that she took her husband on their dream vacation with the proceeds from her consignment account?
More great ideas to grab the attention of the media are available in this Product for the Professional Resaler
Ask the customer who told you a unique story about how your shop impacted their life, or the charity that benefited from your donations, if you can use their name in a story. Most are delighted to see their name in print. Be sure to get your customer’s full name (spelled right!), email and phone number, so the paper can check the story and maybe even ask for a photo op!
Better yet: provide an irresistible photo with your press release… the more works that’s already done for media use, the more likely they will grab at it!
Posted in Shopkeeping talk | Tagged resale shopkeeping | 1 Comment »
No customers? No problem… Kate will keep you busy growing your business
Are customers and suppliers few and far between in your consignment or resale shop in January?
Rather than stare out the window and worry that everyone’s forgotten you (they haven’t; it’s just that, well, it’s January, after all), do a long-term improvement or three for your business. Some proven winners:
Reimagine a piece of merchandise in your shop. It’ll freshen your outlook, as well as your shoppers’, during Continue Reading »
Posted in Functional Friday, Shopkeeping talk | Tagged daily operations, promotions, resale shopkeeping, starting a consignment shop, web | 1 Comment »
If your business relies on a steady influx of underloved possessions from consumers…
if, in other words, you are a consignment, resale, or thrift shop,
in a bricks-&-mortar location or online only, what do you anticipate the “death of malls” will do for your business?
Lazarus, long gone now, was the anchor store in the two Columbus OH malls where I began my learning curve as a retailer.
Premature obituaries for the shopping mall have been appearing since the late 1990s, but the reality today is
Posted in economics of resale, Shopkeeping talk | Tagged competition, resale shopkeeping, small business, starting a consignment shop, success |
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