I’ve been spending the holiday weekend going through and actually DOING SOMETHING ABOUT all the notes and catalog pages and so on on my desk. (Yeh, I know, I’m a bundle of laughs and a real party animal, aren’t I?)
In amongst the October 2012 notes and the Christmas craft ideas yanked from a 1996 magazine (none of which I have felt moved in the past 17 years to do) were a couple of gems. Here’s one.
A customer of a consignment or resale or thrift shop wrote (somewhere, who knows? I take lousy notes)
How many times have we come out of [Shop Name] doing the happy dance!?!
Would this not be a terrific photo op for YOUR shop? Seize the opportunity, when you have an excited and happy customer in front of you, to get her to pose, in front of your shop, with her purchase on/ in a bag/ on a hanger/ on the mover’s dolly, while dancing/ jumping/ cartwheeling in joy?
Hopefully, your shop name’s in the picture too, but if not, just add it with Picmonkey or Ribbet or whatever.
Think how many ways you can use this:
- As a Facebook entry
- In a Facebook Album: Our happy customers!
- Twitter, Instagram, Google Plus, all those sites
- As a photo in your entry or on your shop’s community bulletin board
- On your blog (as a category!)
- On your web site
- In a slide show for your web site, a commercial* for your shop
- As a print ad
- As an uploaded photo on your Yelp etc reviews
Heck, you could even invite the year’s Happy Shoppers to a brunch event in your shop one Sunday to thank them! Talk about word of mouth!
* Ask a photographer friend about model releases.
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Auntie Kate The Resale Expert 