Maybe you use Gmail. 
Maybe Google’s changed the way you view your incoming mail, maybe they haven’t yet (but they will, so read on.) Here’s (more…)
Posts Tagged ‘advertising’
Changes in Google mail: why you should care, even if you don’t use Gmail
Posted in economics of resale, Shopkeeping talk, tagged advertising, blogging, email, web on August 3, 2013| 7 Comments »
Maybe you use Gmail.
A reason to resale shop every Saturday.
Posted in economics of resale, Shopkeeping talk, tagged advertising, consignment, consignors, HowToConsign.com, profit, selling, shop local on July 26, 2013| 3 Comments »
TGtbT.com is happy to announce that every Saturday morning from now until mid-December, the Sponsors of HowToConsign.com have made possible
A real-life reason to go resale shopping!
These reasons will be (more…)
People WANT to be helpful. Give them the opportunity.
Posted in 5- Minute Fixes, economics of resale, Shopkeeping talk, tagged advertising, customers, web on July 12, 2013| 1 Comment »
Social media… especially in the resale industry… is all about sharing and communicating and being heard.
Here’s what one consignment shop did to give their followers an opportunity to be heard.
84 comments on a mid-April blog post… 84 more customers who felt more closely connected with the shop… at a cost of $100 worth of gift cards. Not to mention, I’m guessing at least a few of those 84, and even more of the Silent Majority, read through the comments several times out of curiosity and interest.
And the shop could now use these comments to make up a customer benefit brochure, a What Our Customers Do to Help the Environment, to hand out as a sales premium in the slower months, and of course to provide context for the main point of the handout which would be, of course,
ReSell/ RePlace, ReJoice!
the battle cry of our consumer-oriented marketing at HowToConsign.org! Pretty great use of their blog, don’t you think?
What opinion could you ask for, now or in the near future, that would enable your followers to interact with you?
Seriously, that all you wanna say? That your consignment shop is overpriced?
Posted in Shopkeeping talk, tagged advertising, customers, resale shopkeeping, web on July 9, 2013| 5 Comments »
It just stuns me, sometimes, to see how consignment, resale and thrift shops misuse their social media. Case in point, this Facebook collection of posts (more…)
I get lots of good news. Which I can’t share.
Posted in Shopkeeping talk, tagged advertising, success, web on July 5, 2013| 2 Comments »
You might recognize one of my email addresses on your consignment, resale or thrift shop’s e-mailing list. I love to hear about what’s going on in your businesses and how you’re “talking” with your followers/fans/friends, and I love getting your consumer news in my email in-box. Especially because many times, my “correspondents” have won an honor…
not just “Best Consignment Shop” but more & more, “Best Fashion Boutique” or “Best Furniture Store”
or the like. As in, best even when compared to the “real” stores, those new-merchandise retailers with massive advertising and marketing budgets. Isn’t that incredible… that a local, small (miniscule, often) business gains the loyalty of a marketplace and beats out the Big Boys. Kudos to all of us!
This is all wonderful. But (more…)
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