Do your emails have your signature on them? Do you know why they should? Do you know how?
Posts Tagged ‘advertising’
A vital part of your advertising: your email signature.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, email, web on June 6, 2013|
Do you scare them off with clutter?
Posted in Shopkeeping talk, tagged advertising, blogging, web on June 3, 2013| 2 Comments »
Do you scare your potential consignment, resale, thrift clients off with clutter?
One of the most common complaints about the resale shop industry is that the racks and shelves are too full, that it’s hard to see what the shop is selling. I’m sure you’ve heard this more than once. But an over-full sales floor is not what I’m talking about today.
It’s the OTHER clutter.
The clutter on your web site.
We all know that people don’t read, they scan. They sweep their eyes across to “get the gist.” Heck, we do it ourselves, so why would we think future suppliers and shoppers wouldn’t?
So it’s important to have a clean, uncluttered web site/ blog that delivers exactly what this unknown stranger, your potential client, wants. And since you most likely have a pretty good idea of what these strangers want to know, just give it to them, with no added clutter. Here’s Before and Afters, with the Before examples borrowed from real-life resale shop web sites.
Easier to “get”… and it even left a little room for a friendly message at the end!
Can you tell me QUICK when this resale shop is open?
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.
.
.
.
.
.
..
When you’ve labeled a section on your web site layout “Hours”, adding the traditional notation of a colon and two zeroes is visual clutter.
When you’re listing a retail shop’s hours, even the abbreviations for “ante meridian” (before noon) and “post meridian” (after noon) are overkill. Maybe not if you’re listing hours for a bar, in which case you’d probably need to clarify that you’re open 11 am to 2am… but I think we can assume a shop opens some time in the forenoon and closes some time after 12 noon.
Curlicues are clutter, too. This is way too hard to scan, so it won’t be effective.
Easier to read in a plain font, plus a few less words and a bit of bolding for the important points.
The example above uses a simpler font, a few less words, and the numbers that potential suppliers are interested in.
More thoughts on fewer words. The example below lists way too many “do-not-accept” items than really is needed. Bed rails? Really? How many of those do they have to say No thank you to in the course of a year?
Tomorrow: Give it to them where and when they want it.
Yes, you can. You should. Learn to write press releases for your consignment, resale or thrift shop.
Posted in Shopkeeping talk, tagged advertising, customers, success on May 16, 2013|
There’s a Product for that: Grab their Attention
Great article: Stop writing press releases, and start writing news stories.
And for sure, you need to have a press kit.
Help the media help you publicize your consignment, thrift, or resale store.
Want more? Get this Product for the Professional Resaler Pretty Darn Quick. Grabbing Their Attention: How to Make the Media Love You
A Too Good to be Threw Product for the Professional Resaler written by Sarah Deveau of Cater Tot Consignment. Getting on television and radio as a guest is the ultimate validation of your business and an incredible business- and reputation-booster which cannot be bought at any price. It can be done, however, for virtually free following Sarah’s advice!
On the Internet no one knows you’re a… resale shopkeeper.
Posted in Shopkeeping talk, tagged advertising, resale shopkeeping, web on May 15, 2013| 2 Comments »
There’s nothing wrong, if you aren’t getting enough good reviews of your consignment, thrift or resale shop on places like Yelp, about writing your own review.
One would simply hope that you might be a bit less obvious than this review
(name deleted to prevent embarrassment).
Get CA$H 4 Clothes!!!
5 Star Rating: Highly RecommendedXXXXX is a hip, trendy store where you can sell your old clothes for CA$H!!! Sweet huh, I know. They have all kinds of different cool stuff from purses to swimsuits for guys and girls. They also have a broad selection of designer brands which is rare to find at such a CHEAP PRICE! Not on ly do they have great clothes and accessories, but the help has always been nice as well as helpful. I would definitely reccommend going in this cool store especially if you are into the latest styles and trends. They are open 7 days a week which I found very convenient and with great store hours from 11-7 M-F, 10-7 Sat, and 1-5 Sun.
Pros: Clothes $ Cash, great selection, designer wear
Cons: Don’t take all clothing
(That misspelling was a nice touch, though, wasn’t it?)
Thanks to P. Steiner for the cartoon… I’d credit you if I could!Must-See Resale TV
Posted in Kate's Must-Sees, Shopkeeping talk, tagged advertising, profit, web on May 4, 2013|
Instead of watching TV this evening, how about entertaining yourself (more…)
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