Social media is a blessing for consignment, thrift and resale shops. Where else can a shopkeeper, no matter how small her advertising budget, reach so many of her customers? Or so quickly?
Posts Tagged ‘advertising’
Out & about in Sarasota
Posted in economics of resale, Kudos: Ideas to inspire!, Shopkeeping talk, Slices of (my) life, tagged advertising, display, learn a lot, resale shopkeeping on April 25, 2013| 2 Comments »
Two different store fronts had me reaching for my camera this week:
Cute shop brochure holder, about 40 inches tall, outside a dress shop, Daisy Cotton. Did you notice her arms are crescent moons?
And this one. Kudos for HAVING a “coming soon” sign, un-kudos for not telling us what to watch for, for the messy paper and amateur lettering. Plus, there’s a kids’ shop next door that they had not yet introduced themselves to. Wouldn’t this be an obvious thing any entrepreneur would do?
How many hours does your car sit in parking lots? Put it to work!
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, resale shopkeeping, small business on April 11, 2013| 7 Comments »
Think about all the time your car, truck, van, SUV, or flivver sits in parking lots like a big ole piece of dumb metal, not earning its keep.
Not just while you’re working, but while you’re playing. At the hot new restaurant. At the movies. At the grocery (well, that’s not exactly playing, but you get the picture.
Why not (more…)
Deja Vuesday: Time for your seasonal CHANGE!
Posted in Deja Vuesday, Shopkeeping talk, tagged advertising, competition, consignors, resale shopkeeping, small business on April 9, 2013|
Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com
Deja Vuesday
where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.
Chances are, you’re missing the biggest, easiest, most productive way to improve the quality of incoming consignments ever. And it’s SO easy and SO cheap to do. It works for all types of merchandise. It basically costs nothing. It doesn’t (more…)
“Just HOW do I find you on Facebook?”
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, resale shopkeeping, small business, web on April 5, 2013| 5 Comments »
A resale shopkeeper posted something on a private Facebook page that I thought intriguing. So I wanted to “find her [business page] on Facebook.” Guess what? It took me 5 tries to actually find her shop on Facebook… because FB’s search tool is not the world’s most stunning example of utility.
“Find us on Facebook” is an alliterative phrase, it’s not all you need!
Sure, you can SAY and PUBLISH “Find us on Facebook” all you want… but will they? Unless you make it easy, most Internet users won’t. Maybe they don’t know (more…)
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