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Posts Tagged ‘advertising’

Come here often?

Posted in Shopkeeping talk, tagged , on September 5, 2009|

0909sometimeknight_and_damsel_Opening lines. They are eternal. We’ve all heard them, we’ve all said them (at some stage in our lives, now, yes you did.)

Why do these lines live on forever?

Because (more…)

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Our coupon’s so popular, we might as well…

Posted in economics of resale, Shopkeeping talk, tagged , on December 18, 2008| 3 Comments »

...blow everyone off. That’s what Uncle Ben’s Rice did. They had an offer in Oprah’s and Rachel Ray’s magazines (think for a moment how much a full-page ad plus the blow-in card cost. Just stop and THINK how much this company had invested. Just THINK.) The offer screamed

GET A FREE* BOX

OF LONG GRAIN & WILD RICE ...all you had to do (more…)

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How many yards of clothes do YOU offer?

Posted in Shopkeeping talk, tagged , on September 1, 2008|

The Strand Bookstore in Manhattan prides itself on its vast selection of books. In fact, its tagline is

Home of 18 miles of New, Used, Rare and Out of Print Books

Think about this for a moment: How many miles (well, okay, yards or meters) of “new, used, rare and out of production” styles does your consignment shop carry? Or how many different decorating styles (let’s see there’s Early American, Danish, Mid-Century, Victorian, cottage, lodge, just for a start) does your hard-goods resale shop offer? Or brands? Or, actually, different choices (hint: you carry more brands than any of the “real” stores could possibly afford to.)

Is you mind now spinning with ads, blog entries, fliers and quotes for reporters? Hmmm…you’re doing an honest day’s labor, today on Labor Day! Sneaky little task-master, aren’t I?

Oh yes. Did you notice their “Books by the Foot” promotion? Or the Strand 80? Isn’t it wonderful that there are so many ideas out there that, with a little tweaking, will give your business the business? Like this one from the dentist’s, and this one from the mall, and heck, this one from the Girl Scouts.

It’s just SO much fun, Poking one’s nose in other people’s business.

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A novel approach to gaining suppliers

Posted in Shopkeeping talk, tagged , on March 2, 2008| 4 Comments »

cheating350.jpgThis snapshot of a shop’s sign (I’d credit the shop, if I could figure out who/what/where) is interesting. But for us resalers,

the sign and its approach to gaining suppliers is even more interesting.

How does, do you think, a sense of humor go over with potential clients of your shop? Will you attract more than you will turn off?

Certainly the headline of this sign, or of this message turned into an ad, an email, a blog post… will get folks reading, assuming your pool of potential customers is mostly (more…)

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