Posted in I've been meaning to tell you, Shopkeeping talk, tagged advertising, word of mouth on December 6, 2009|
This is a beer coaster. Really. From Colonial Jewelers in Frederick MD.
After all, guys aren’t gonna bring up the subject of buying an engagement ring with their buddies without a little prompting. This gets a conversation started, in a place where potential customers congregate.
Consider it
Sometimes, ya gotta (more…)
Posted in Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged advertising, ecology, recycle, Thrift on October 28, 2009| 1 Comment »
A resale shopkeeper asked me, a while back: [I’m] thinking that we as resale shops should pay especial attention and try not to add to the litter of merchandise bags. But re-using old grocery sacks just doesn’t do a thing for my shop’s image. What can I do that’s not only eco-savvy, but will build my shop’s reputation and word-of-mouth?
Auntie Kate answers:
Oh wow am I glad you asked that! Here’s what I said here on Auntie Kate a while back: OOOHHH, let’s go GREEN… by buying more STUFF
And of course my buddies in the consignment, resale, and thrift industry could have the solution…and a fund-raiser and a great PR angle…at their fingertips. A way to (more…)
Posted in economics of resale, Shopkeeping talk, tagged advertising, email on October 26, 2009| 5 Comments »
I kept waiting for one of the resale or consignment shops who send out broadcast emails to send one entitled
Thought it would be a good subject line for a message about (more…)
Posted in Kate's Must-Sees, Shopkeeping talk, tagged advertising, resale shopkeeping, web on October 19, 2009| 11 Comments »
As you can imagine, I see a LOT of resale, consignment and thrift shop web sites. And I’m always on the lookout for good ideas and designs, and most of all, functionality, on these sites.
So here’s the Top Ten as seen this year, in my opinion. Take a look…then VOTE! Please notice that I restricted my choices to (more…)
Posted in Shopkeeping talk, Slices of (my) life, tagged advertising on October 17, 2009|
It’s a ritual, with me, picking out the calendar for the next year. It has to be JUST right. For the last 2 years, I’ve chosen a calendar that has photos of paths… wonder what that says about this part of my life?
So for 2010, I am going to pretend, just pretend, that I have arrived at my destination. Which makes the choice of a calendar particularly crucial.
Is the design of a calendar as important to you? Wouldn’t it be great to give a download like this out to your customers, like tire companies and Coca-Cola used to?
The calendars featured on decor8 are downloadable. How great is that?
And if YOU were to design a downloadable calendar for your consignment shop’s customers…what would it be?
See decor8’s gathering of downloadable calendars. And while you’re there, don’t miss the tag line. For folks like me who collect taglines, this is a goodie!
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 