Posted in Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, small business, Twitter, web on January 30, 2014|
If you struggle to come up with good copy for your consignment shop’s social media, web site, blog or media advertising, here’s a good article to read.
Although the post is written for craftspeople rather than resale shopkeepers, it’s got
If you have some tips or triumphs to add and share, we’d love to hear them in the comments!
Posted in Shopkeeping talk, tagged advertising, blogging, customers, resale shopkeeping, small business on October 21, 2013|
I stumbled across the most wonderful vintage/consignment shopkeeper/ copywriter by accident, and am delighted to hold her up to you as a Perfect Example. Meet Jacqueline Lyet Buscombe.
Yes, I know. You’ve learned that Perfect Examples are usually people you love to hate.
This PE is someone you immediately like when you see her special events: The Beautiful (more…)
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, Facebook, Twitter, web on October 6, 2013| 2 Comments »
I don’t know who told the shopkeepers of resale, consignment, and thrift shops that they needed to button up their personalities when communicating with their clientele, but whoever these teachers were,
If your current and potential shoppers and suppliers wanted to (more…)
Posted in Shopkeeping talk, tagged advertising, blogging, Facebook, resale shopkeeping, Twitter, web on September 14, 2013|
Used to be, you had to rent a billboard, buy a display ad, pay for air time on the radio and TV. Well, you still need to do all that, but many consignment, resale and thrift shopkeepers are relying heavily on social media, email, and their web sites or blogs to carry the largest share of their out-of-the-store salesmanship.
Posted in Really good ideas, Shopkeeping talk, tagged advertising, blogging, customers, resale shopkeeping, Twitter, web, word of mouth on September 1, 2013|
I’ve been spending the holiday weekend going through and actually DOING SOMETHING ABOUT all the notes and catalog pages and so on on my desk. (Yeh, I know, I’m a bundle of laughs and a real party animal, aren’t I?)
In amongst the October 2012 notes and the Christmas craft ideas yanked from a 1996 magazine (none of which I have felt moved in the past 17 years to do) were a couple of gems. Here’s one.
A customer of a consignment or resale or thrift shop wrote (somewhere, who knows? I take lousy notes)
Would this not be a terrific photo op for YOUR shop? Seize the opportunity, when you have an excited and happy customer in front of you, to get her to pose, in front of your shop, with her purchase on/ in a bag/ on a hanger/ on the mover’s dolly, while dancing/ jumping/ cartwheeling in joy?
Hopefully, your shop name’s in the picture too, but if not, just add it with Picmonkey or Ribbet or whatever.
Think how many ways you can use this:
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 