Untrained marketers who say we need to do something always go the easy let’s discount way. It takes very little imagination and since (more…)
Posts Tagged ‘coupons’
Agree? Disagree? Explain.
Posted in Shopkeeping talk, tagged advertising, coupons on February 3, 2012| 16 Comments »
“Do you have sales?”
Posted in Shopkeeping talk, tagged coupons, markdowns, selling on August 4, 2011| 5 Comments »
Ever wish you could come up with a good, quick, polite answer to the perennial question, “Do you have sales?”?
My reply (which isn’t (more…)
Have a GROUPON Gathering! The next step.
Posted in economics of resale, Shopkeeping talk, tagged coupons, promotions on July 26, 2011| 5 Comments »
It’s fine to have a Groupon offering in your consignment or resale shop. After all, you plan on making lots of new fans for your shop from this. But have you taken the next step?
Have a GROUPON Gathering!
Here’s how: (more…)
Why you need store bucks. 10 Reasons. You can think of more, I’m certain.
Posted in economics of resale, Shopkeeping talk, tagged coupons, daily operations, success on April 15, 2011| 15 Comments »
Why you need store bucks.
* To reward a consignor for bringing items in at the beginning of the season.
* To add to a payout, if you’re a buy-outright, as incentive for that seller to shop.
* To thank a particularly helpful donor.
* As incentive for staffers.
One of the simple things that could be worth a million to your shop.
* As appreciation to a volunteer who went above and beyond.
* To add to a restaurant tip for that nice waitperson, or to surprise that nice cashier at your regular grocery store.
* To tuck in a birthday, “thinking of you”, thank-you card.
* As a “nice-talking-with-you” gift to the person next to you in the post office line.
* As a “thanks for being so enthusiastic!” gift for a customer wannabe who comes by when you can’t open for her/him.
* For anyone who does you or your business a favor.
What are store bucks? Basically, $X in currency redeemable in your business…good for anything anytime. It’s not very gracious, after all, to offer a $5 off on any purchase $25 or more is it? That’s a coupon, not a gift. Or to give a 25%-off coupon. (All that says to the recipient is buy something and I’ll take a little off.) Or to limit what store bucks are good for (that’s like, well, yes, come over for Sunday dinner but no pie for you little missy.) . Give with open hands and heart, or don’t give store bucks at all.
Secrets of Successful Resalers (includes 9 Million-Dollar Ideas)
How to Make More Money
What ways have YOU used store dollars?
New Ideas for your New Year: What If?
Posted in Shopkeeping talk, tagged coupons, customers, resale shopkeeping on January 8, 2011| 2 Comments »
What If…
you thought of your consignment, resale, or thrift shop just a little differently in 2012? Would your shop be more successful? More fun to run? Would you find unexpected supporters and fervid fans if you just approached things a tiny bit differently?
This week we’ll present a few What Ifs for you to consider. And what if you took the (more…)
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