Deja Vuesday
where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.
Do your shoes smell? That’s what (more…)
Posted in Deja Vuesday, Shopkeeping talk, tagged consignors, customers, resale shopkeeping, small business on March 26, 2013|
where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.
Do your shoes smell? That’s what (more…)
Posted in 5- Minute Fixes, Shopkeeping talk, Teeny Tips, tagged consignors, customers, holidays, Thrift on February 9, 2013|

Why not make marketing use of Valentine’s Day… by asking your clientele towrite a love letter to your consignment, resale or thrift shop?
* The tactile way: Hands-on is most appropriate for Valentines, don’t you think? Provide your customers with paper and pencil, and on the bottom of the provided paper, add a little line re “Optional: Name______________ if you will allow us to use this in our marketing for MyShop”
* The social media way: Provide them with a card listing the various sites on which they can review your shop online. Expect a low rate of results on this… very few people will be motivated to save the card, and actually go to those sites. But it’s worth printing up some cards which basically costs only a few bucks.
Either way, make your request attractive and appealing: Give the “tactile” folks the heart-embossed pencil to keep, give the “social media” folks the card tied with curly ribbon to a baggie of candy hearts.
Posted in Shopkeeping talk, tagged advertising, customers, resale shopkeeping, web on February 7, 2013| 13 Comments »
Some real-life examples of flubbed opportunities, unclear wording, and just plain silly, silly, silly shop wording on the Internet.“We are not offering any BOR this month because January is too slow.” Um, excuse me, but because you’re not selling much this month, you will handicap your seasonal changeover? Are you trying to make February slow too?
When you buy, you should NOT be using “today’s dollars”, that is, your immediate inflow, but rather, be watching your open-to-buy for a longer stretch of time. Perhaps this shop owner would profit by reading The BIG Book of Buying Outright
Ran across this message on a consignment shop web site: “Hours of Operation: Sun: 12 p.m. – 5:00 a.m., Mon: 9:00 a.m. – 9:00 p.m., Tue: 9:00 a.m. – 9:00 p.m., Wed: 9:00 a.m. – 9:00 p.m., Thu: 9:00 a.m. – 9:00 p.m., Fri: 9:00 a.m. – 9:00 p.m., Sat: 9:00 a.m. – 9:00 p.m.”
Couldn’t they just have said “Open 9 to 9 Monday-Saturday, and Noon to 5 every Sunday“? (I’m assuming they actually, upon reflection, know better than to say 12p.m. [there is no such time; p.m. means “after 12” so what’s 12 after 12?] I’m also assuming they didn’t really mean they were open on Sundays until 5 a.m., AKA 5 in the morning….)
Yes, this message was in all caps. WE RESERVE THE RIGHT TO SELECT WHAT EVER LABELS/BRANDS & STYLES WE FEEL REFLECT OUR TARGET MARKET. WE DO NOT HAVE TO ACCEPT ALL OF YOUR ITEMS. WE DO NOT HAVE TO EXPLAIN WHY WE ARE NOT ACCEPTING PARTICULAR ITEMS.
And guess what? I DON’T HAVE TO DEAL WITH THAT ATTITUDE.
Graphic from searchquotes.com
Posted in economics of resale, Shopkeeping talk, tagged advertising, consignors, customers, web on January 27, 2013|
A picture is worth a thousand words, right? We all love looking at pictures.Sometimes, though, the
as to WHY someone wants you to look at them. And that’s what you get when you follow Too Good to be Threw on Pinterest, so I hope you do. A few little extra tips, hints, and ideas which might be just the thing to make your business all you dream it can be.
And if you follow HowToConsign.com on Pinterest, you’ll see what HTC is saying to your future customers and suppliers. You can even repin those messages onto your shop Pinterest boards, which is a 2-second way to improve YOUR business with no effort, thanks to the Sponsor Shops on HTC!
What do these clipboards have to do with running a consignment, resale or thrift shop? A lot, perhaps. Click to see what I suggested…
Source: littlenannygoat.blogspot.com via Kate on Pinterest
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An easy way to polish your teen-oriented business within your community is suggested at this Pin. Click to see if it might be a way to raise YOUR shop’s community profile and reputation.
Source: data.whicdn.com via Kate on Pinterest
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Click the photo to read why this home-decor magazine photo can be very useful to your shop, no matter what you sell. Then after you read that Pin, read this one. Similar but different.
Source: auntiekate.wordpress.com via Kate on Pinterest
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And over on HowToConsign.com’s Pinterest, this single Pin has been repinned almost 100 times. I’m betting 80 of those people checked out the Consignment & Resale Directory while they were there, and here’s hoping they found out about YOUR shop there!
Source: hipswap.com via HowToConsign.com Consignment on Pinterest
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to be Threw on PinterestPosted in Shopkeeping talk, tagged consignors, customers, small business on January 21, 2013| 8 Comments »
The paradox of a complaint is that is an attempt by your customer to (more…)