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January is National Oatmeal Month! TGtbT.com's Auntie Kate tells you how to use this in your consignment or resale shopWho can resist the fact that January is Oatmeal Month?

The perfect month for something cozy.

And the perfect month for giving your customers an additional reason to get out of the house and into your consignment or resale shop. Not to mention some word-of-mouth (oatmeal, get it? Word of mouth? Ha. I’m so funny.)

You could give away packets of oatmeal, do a spectacular window of oatmeal-hued furnishings (complete with an accent of colorful oatmeal bowls all over!) or clothing, run ads saying that shopping resale’s like the blueberries/ raisins in your oatmeal… even just make up a little booklet of oatmeal recipes and remedies as a giveaway, branded with your shop name.

And if we can do all THAT just with oatmeal, imagine all the fun we’d have with other holidays.

Find some that tickle your taste buds and add them to your yearly promotional calendar:

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Is your shop hip to all the goings-on in your community? The concerts, block parties, theater performances, festivals? Maintaining a calendar of such events is a great way to get folks visiting your web site, seeing your branding, feeling connected to your business. And a fun way to get them SHOPPING is called (more…)

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Lots of consignment and resale shops find Facebook posts like these very useful:

Today Only: All pants 25% off!

Flash Sale: 50% off all lamps today

BOGO: Buy a sweater, get a 2nd half off! Today only, hurry in!

and that’s great. But (more…)

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What kind of Facebook post will get people commenting and sharing?

What kind of Facebook post will get people commenting and sharing?

A question.

A question anyone can answer. Like this one, run by a food site. Last I looked, over 1100 people had chimed in. I mean, everyone wants to share a little anecdote from the past, right? Everyone had to eat things they hated and still hate, and everyone can chime in.

food-q-fb( In case you’re interested, my answer would have been lamb shanks. See, you’re thinking too, and you’d probably have commented on this if you saw it on your Facebook time line.)

Here’s one with over 11,000 shares and 14,000 comments!

Another good Facebook question that will get comments!

(Notice that this graphic has branding…)

Now, what could YOU post that would get mega-comments and shares?

I’d do something that at least kinda connects to the merchandise you sell. If you are a womenswear shop, it might be What was your favorite outfit when you were a kid? (Or if it’s prom time: What color was your prom dress? ) Sell kids’ stuff? Their favorite toy. If you sell home decor, you could ask What do you wish you could have kept from your family home, or What decorating rule from your parents do you still follow? 

So take a few moments and make a simple graphic with your question on it. If you’re a bit leery of whether your question is interesting enough to draw comments, print it out, post it at your sales desk and see how many customers read and verbally answer it!

Yes, it needs to be a graphic, not just a question in your post… you know how pictures draw the eye…

BTW: When you create your graphic for your question, add your shop info to it. No sense getting all that interaction without branding your business name, tag line, and so on. After all, all I remember from that first graphic is that the posting company had something to do with food.

In the comments, why not share a question you think would be most intriguing to YOUR fans and followers?

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Facebook cover photos can immediately “place” your shop in viewers’ minds if they’ve already visited or even just noticed your shop in real life.

Or they can set the mood for what the shop might be like.

Kudos to two consignment shops and their Facebook cover photos. First, Sei Bella‘s dramatic photo of their store front in the dusk… which makes the shop look like a warm beacon in the night.

Bonus points for their having added the shop’s address to the photo as though it was part of the backlit sign!

kudos fb cover photo sei bella

And kudos on the other shore of the continent, to Chic to Chic.

Good consignment shop Facebook cover, says AuntieKate.wordpress.com

With the owner in her leather jacket, the pup, and the two staffers in soft pastel clothing, plus the motorcycles in front of their traditional pretty storefront, this photo makes a statement about how chic Chic to Chic actually is!

And just to balance out the two wonderful examples, an OOPS Facebook cover photo. I trust you can see the takeaway a casual observer would receive from this otherwise nice photo!

oops fb timeline photo

Take a fresh look at your resale, consignment, or thrift shop’s Facebook cover. Could it be improved on?

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