No, it’s not the dead of January or those slooww days in July. The scariest season of all is
Halloween.
Why? Because people love it…. more and more each year. Because you have like THREE WEEKS or so to make or break (more…)
Posts Tagged ‘Halloween’
The scariest season in resale & consignment
Posted in Not-for-Profit Resale, Shopkeeping talk, tagged Halloween, holidays, resale shopkeeping, small business, success on August 31, 2015|
Perfect, easy, make-it-tonight Halloween costume for consignment or resale shopkeepers
Posted in Functional Friday, Shopkeeping talk, Teeny Tips, tagged Halloween, holidays, resale shopkeeping, word of mouth on October 24, 2014|
Creepy Coupons & Dastardly Discounts
Posted in economics of resale, Shopkeeping talk, tagged coupons, customers, Halloween, holidays, promotions, resale shopkeeping on September 19, 2014| 4 Comments »
Consignment and resale and thrift shops love discounting… or rather, we are smart enough to know our customers love “outsmarting” us by “finding the deals” in our shops.
And using coupons is one more way we can help our customers feel smart. An X-dollar-off or a percentage off
coupon is a great way to let your shopper feel empowered
It’s hot enough to fry a mummy.
Posted in economics of resale, Shopkeeping talk, tagged Halloween, holidays, resale shopkeeping on August 13, 2014| 2 Comments »
Okay, let’s be honest here… you started reading this because of the (silly, weird, nonsensical) headline, right?
Hot enough to fry a mummy.
What’s a mummy got to do with the weather? Aren’t mummies like, for Halloween?
EXactly.
Which is why this is the PERFECT headline if your shop wants to take advantage of the big Halloween bump in sales.
Give your customers a reason to bring in costumes NOW, not on October 25th. When you want people to do something they wouldn’t normally think of, give them a reason. “Go hide in your closet, where it’s dark and cool, these sultry days”… “while you’re there, dig out those past-Halloween costumes, from mummies to princesses”…)
Getting costumes in early is the key to success…
the more costumes you have, and the earlier customers see them, the more you will receive.
The more you receive, the more you’ll sell.
The more you have, the more word-of-mouth and traffic you’ll get.
For more business-building ideas, check out How to have a Frightfully Good Halloween and Build your Costume Business Year-Round.
And while you’re at it? Get into YOUR storage area and pull out those pakaways you’ve been saving to jump-start your costume area.
I bet I know what you haven’t had time to do.
Posted in Shopkeeping talk, tagged Halloween, resale shopkeeping, small business on October 28, 2013|
Since October is the busy month for most consignment, resale and thrift shops, I bet
I know what’s gotten forgotten on your to-do list.
And that is: What will I (more…)
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