In my never-ending quest to help consignment, resale and thrift shopkeepers
“make your shop all you DREAM it can be”
I’ve been dreaming of a green Christmas shopping season for not only you, but (more…)
Posts Tagged ‘holidays’
I’m dreaming of a Green Christmas.
Posted in economics of resale, Shopkeeping talk, tagged christmas, holidays, profit, resale shopkeeping on September 6, 2013|
It’s never too early for Halloween.
Posted in economics of resale, Shopkeeping talk, tagged advertising, Halloween, holidays, merchandising, resale shopkeeping, starting a consignment shop on August 16, 2013| 3 Comments »
Stir up profits with Halloween for Resale Shops, a TGtbT.com Product for the Professional Resaler
Consignment, resale, and thrift shopkeepers are often AGHAST when the “real” stores start marketing Halloween in August.
But here’s the consumer news straight from the consumers’ mouths.
Getting MAJOR attention: My HowToConsign Pinterest posts here (and even my TGtbT Pinterest Board here) from regular folk. As is my aimed-at-shoppers free PDF at HowToConsign.com about costumes. You know what that means.
They are looking forward to Halloween!
Yes, in mid-August.
See why Halloween is THE most important holiday on the resale calendar. Ignore or delay at your own peril! (Sounds of ghostly cackling, off-stage.)
Make Halloween a major money-maker in your shop with this Product for the Professional Resaler. If this advice doesn’t raise your shop’s profile in your community year-round, I’ll eat my witch’s hat.
Christmas in July: Plan now to profit later
Posted in economics of resale, Shopkeeping talk, tagged holidays, Products for the Professional Resaler, profit, word of mouth on July 24, 2013|
You could even create your holiday window display now, while you still have some free time in your shop.
Before your consignment, resale or thrift shop gets snowed under with the fall incoming and outgoing, take a few days to prep your shop’s plans for the holiday season.
It could be as simple as getting (more…)
Love letters: How to get them
Posted in 5- Minute Fixes, Shopkeeping talk, Teeny Tips, tagged consignors, customers, holidays, Thrift on February 9, 2013|
Well, ’tis the season of love… hearts and flowers everywhere, love is all around and so on!
Why not make marketing use of Valentine’s Day… by asking your clientele towrite a love letter to your consignment, resale or thrift shop?
There’s two ways to do this, depending on what use you will make over the coming years of their compliments.
* The tactile way: Hands-on is most appropriate for Valentines, don’t you think? Provide your customers with paper and pencil, and on the bottom of the provided paper, add a little line re “Optional: Name______________ if you will allow us to use this in our marketing for MyShop”
* The social media way: Provide them with a card listing the various sites on which they can review your shop online. Expect a low rate of results on this… very few people will be motivated to save the card, and actually go to those sites. But it’s worth printing up some cards which basically costs only a few bucks.
Either way, make your request attractive and appealing: Give the “tactile” folks the heart-embossed pencil to keep, give the “social media” folks the card tied with curly ribbon to a baggie of candy hearts.
Here’s hoping your shop gets lots of Valentines this year that you can use on your site, blog, social media all year long!
Image by arztsamui courtesy of freedigitalphotos.netHave a heart, times two. Perfect window for your consignment shop.
Posted in Shopkeeping talk, tagged display, holidays on January 24, 2013| 5 Comments »
People (smart, stylish, chic, thrifty) people love consignment, resale and thrift shops. Shopkeepers love simple, eye-catching window displays.
Everyone loves a lover.
Hence, our two easy Valentine’s Day windows. One, you can do in an hour. The other, takes some pre-planning, so hop to it! Click the pix to see the thinking behind these examples.
If your shop hasn’t been open very long, all you need is a paint brush and some red paint:
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On the other hand, if you have built a loyal cadre of regulars, all you need is a bunch of paper hearts that your customers can write on, with a few words about why they love your shop:
Source: absolutelyherstore.com via Kate on Pinterest
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And, a little bonus idea (on the theory that one must ALWAYS give their “customers”… that’s you, Dear Reader… more than they expect):
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Auntie Kate The Resale Expert 