Posted in economics of resale, Shopkeeping talk, tagged christmas, holidays, promotions, resale shopkeeping, small business, web, word of mouth on December 7, 2015| 4 Comments »
I had a lovely lunch recently with two consignment-shop partners. (Crab cakes yum!) We were talking about how November, December, and January, resalers of all sorts don’t seem to get the customer lovin’ they deserve.
Here’s (approximately) how the convo went:
“They just forget us starting in November.”
“They’re out Christmas shopping and no matter (more…)
Posted in Deja Vuesday, Shopkeeping talk, tagged christmas, holidays, perceived value, resale shopkeeping, small business, word of mouth on December 1, 2015|
where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.
Posted in Shopkeeping talk, tagged holidays, promotions, resale shopkeeping, small business on November 23, 2015| 1 Comment »
Holy Snowman! Here it is, almost Black Friday, and WHAT will you do to entice and delight your customers?
If you’ve put off planning (who could blame you?) and have little time or money to devote to Black Friday and/or “Small Business Saturday”, some quick solutions:
Make December TRULY merry in your business. Get Holidays in Resale PDQ in your email!
Posted in Really good ideas, Shopkeeping talk, Weekend Warrior, tagged christmas, holidays, resale shopkeeping, sea of sameness, small business, word of mouth on November 15, 2015| 3 Comments »
Well, here’s some inspiration you (with, maybe, a little help from friends & family!) can do in one hour, andleave up from now til 2016…
Like trees, but crave some eye-catching color in your display? Washi tape!
Or maybe a festive valance would suit your shop’s branding better. Try ornaments:
Or yard-sized candy canes!
TRULY one-hour (or less!) is my favorite off-the-cuff holiday look. Take a big brush and some water-based paint, and do a big yellow star inspired by this heart.
If you have a steady hand, use this as inspiration for a window pen painting spree. Try three per window, high enough to not obscure your merchandise display:
If you have a few minutes to spare, leave tiny doodle messages in the corners of your mirrors throughout your shop:
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Auntie Kate The Resale Expert 