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Posts Tagged ‘merchandising’

Wise words from a legendary retailer to us consignment and resale shopkeepersYou know how I am always telling you to add value, not cut prices? Turns out Mr. Selfridge (more…)

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What elegant is, from www.TGtbT.blogThe statistics are endless: half of American women wear size 16 or above; the average dress size is 14; 45% of adult women are at least 30 pounds overweight.

So, are you getting your share of that business?

Whether your shop (more…)

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Look closely at this photo. Pretty good disguise, huh?

This shop built a wall, creating much-needed storage space, without a carpenter and without cost. Simply by (more…)

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I snapped this pic of the side window at Trader Joe’s. The only people who’d see this are those parked on that side of the building, like me.

But that doesn’t mean (more…)

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One of my favorite techniques for spicing up resale shops and expanding not just their customer base but also their word of mouth is a department called

Weird & Wonderful.

But it occurred to me the other day that (more…)

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How you could be hurting your business by having too much. And what to do about it. From Too Good to be Threw.

Can anyone look through this merchandise, asks Auntie Kate of TGtbT.com

Save

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Kate's mailbox has lots of interesting questions at TGtbT.blogHow to present a store full of… well, LOTS of STUFF. Great question came into my mailbox! And it came another time too!

 

 

I have an odd question for you. Me and my assistant can’t seem to agree to people prefer a shop that’s neat and tidy or a Thrift Shop that is full and cluttered? Could you shed some light on the subject? –Kenneth Droneburg   Seton Family Store, Manager, http://www.setoncenterinc.org

Hi Kenneth,
I think it depends on your price level. The higher-priced your goods (and your clientele) the neater it has to be…

THAT SAID, there are some exceptions? caveats?

* Neater / tidier does NOT mean organization: “all the ashtrays here, all the salt-and-peppers there.” Neater means clean, dusted, price tags visible.
* “Crowded” is a relative term… yes, enough space so things can be picked up and put down with breakage…. but not so much that the place looks sterile and empty.
* Any price level would benefit if they’d arrange by lifestyle: all the sea shore themed things here (sea shell encrusted frame displayed on the blue painted shabby coffee table, and the lobster-crackers there too) and all the Goth things there (brocade armchair, black enamel reading lamp, blood-red goblets) and so on.
* ALL thrifts, large or small, neat or cluttered, need to have a “Treasure Trove” corner with dead-right bargains. This could be a “man-cave” of repairable electronics and bits-and-pieces, it could be a “The Other Season” section with wrong-season clothes and knick-knacks, it could be simply a clearance corner with stuff that’s priced under a certain set limit (dollar store? Quarter Store? Five-and-dime?)
… you probably have 4 corners in your store, try ’em all!

Kenneth wrote back later:

Kind of a tricky questions for you. What’s your thoughts or suggestion of keeping a second hand shop from looking too junky or messy looking. Also do you feel second hand stores should have its shelves or racks filed to where people go to treasure hunt or to were there neatly displayed and organized??

Here’s my second answer:

Not tricky, but complicated 🙂

Here’s a start: https://tgtbt.blog/2010/10/10/whats-the-difference/ and a little mini-series starting here https://tgtbt.blog/2010/08/23/the-4-steps-to-freshen-up-a-resale-shop/ which is more about your physical plant than the placement of merchandise.

Re merchandise: Of course you’ve read in the manual about colorizing clothes on hangers. It’s AMAZING how this makes the store look better.

As for goods on shelves? I am a proponent of arranging these by “story” before “use”… e.g. all the Mid-Century sitarounds rather than all the ashtrays here and the lamps there. Reason? People are treasure hunting. Seldom come in specifically for an ashtray.

Of course, there ARE things (and sometimes times) when you’d do categories, for example small appliances all in one place, and even the toasters next to other toasters… because this is an item they WOULD specifically be hunting for, and they’ll want to see your “full range” of toasters before they decide.

The times when you’d do category before color or “story”? When you’ve received LOTS, e.g. tablecloth closeouts from a new-merchandise retailer, or someone’s collection of alarm clocks. These batches are fun as end-cap displays or 2- or 4-way presentations. (And great for Facebook photos!)

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