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Posts Tagged ‘merchandising’

One of the best ways to get your business noticed on social media is to ride the wave of popularity… to talk about what everyone’s talking about. (more…)

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Fun idea for signage on your New Arrival rack, as seen in an outlet store near me. Remember, you can Learn A Lot when you’re out and about. (And it’s the perfect excuse to go shopping in stores other than your own!)


Great sign for your New Arrivals rack, suggests the TGtbT blog at TGtbT.blog

Don’t use a New Arrivals Rack (or area, if you deal in home decor) in your shop? Read about So many things in my life in consignment started out as a benefit to ME… and then I learned they were a BIGGER benefit to my customers.

And this reason why your loyal customers don’t stop in more often which I’m guessing has never occurred to you.

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What is branding? It’s “a consistent message aimed at consumers’ emotions” and: “There can be no branding without differentiation, which is the ability to persuade consumers that your [shop] differs from the rest,” according to Entrepreneur magazine.

If that sounds good to you, create a visual and verbal message that makes your shop stand out from local resale stores and even from online options. Design an ambiance that persuades shoppers that yours is the best place to shop.

Perhaps you remember the Earthy Elegant (more…)

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Racks getting full? Can’t squeeze another thing on them?

Here’s my favorite solution.

Go vertical.

That’s right: hang (more…)

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In between seasons, your shop can look a little, well, empty. And we can’t have THAT. After all, you don’t want customers asking

“Are you going out of business?”

One solution is to remove racks from the sales floor, but that’s a pain and where will you store them and anyway (more…)

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What do you think of when you think “aisles”?

Definition: A passage between shelves of goods. A longitudinal division of an interior area. A long narrow gap that people can walk along. “There is no sitting allowed in the aisle.”

In other words, some pretty (more…)

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Resale, consignment, thrift jeans: Better by FAR!!!!It was bad enough when women’s jeans were sized in junior or missy sizes.

But adding the waist measurement, as they did a few years back? Madness.

Not to mentionthe variety of fit between manufacturers. And we ALL know that of all clothing, fit is the most important in denim. And that of all gently-used things to buy… jeans are the BEST.

So how’s a resale shopkeeper supposed to size her racks?

Jeans size markers at Found in CanadaDare you sort your sizing by XS/S/M/L/XL? I would, but some shopkeepers get intimidated by shoppers with “size prejudice”… you know, those customers who insist they are always a 00 and are offended that you include 0 in your XS section.

If that’s an issue with your staff you might want to do as Karin Smith of Found in Canada does: get out your Sharpie and make yourself some “equivalent” markers, so at least you can put the waist/size under one marker.

Need some size charts?

Here’s Miss Me.

And Gap.

And Levis.

EVERYone's confused!

EVERYone’s confused. And all they want is a pair or 3 of jeans that make them look fabulous…

 

It might be wise… or at least sophisticated… to have a framed equivalency chart for European sizing as well.

 

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