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Posts Tagged ‘merchandising’

If you watch any sort of home show or read fashion or decorating blogs or follow designers on Facebook, you might hear the phrase “pop of color” over and over.

What’s the “pop”?

It’s the unexpected,

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If you want to sell more, give your fans more ways to use what you’re selling.

Reimagine a piece of merchandise in your shop.

Turn a drab dresser into something with WOW factor, or reuse one of those dangerous cribs for a youth desk. Make a wedding dress into a christening gown. Whatev. Point is, to show your social media audience that they too can be creative when they find something interesting in your shop.

Document your transformation with how-to photos and post as a series on your blog, web site, social media.

Don’t have any way to do that? Turn your series of photos (3-5 is the ideal number, with captions of course) into a broadcast e-mail with the subject line: “MyShop is Playing Around… Come Join Us!”

 

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Thank goodness February has Valentine’s Day in it…another resale-friendly holiday for your customers to celebrate with you!

After all, everyone {hearts} resale, right?

TGtbT.com has lots of ideas o make Valentine's Day a LOVE-ly selling day in your consignment or resale shop!

Decorate your shop inside and out. Need more window display ideas? Look no further than TGtbT.com’s Pinterest collection. This one will light up your heart, or maybe you’re more scrappy? Try this if you have no time to fuss and of course, this is a media-worthy event/ display if you are the go-all-out-for-my-business type.

Cupid Poop giveaway: make them laugh and get your shop talked about. Something they’ll NEVER get at those “new” stores.

Selling your merchandise for Valentine’s Day can be as easy as an All Wrapped Up & Ready to BOW! display or a charming way to showcase your jewelry

You could even, with a click of your computer’s “print” button, create perfect Valentine’s Day gifts out of something that just doesn’t sell.

Auntiekate.wordpress.com found this great PDF to fill those empty picture frames to turn them into perfect Valentine gifts!

Click to get to a free PDF designed for 8×10 frames. Print, fill those empty frames, price ’em to sell!

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If there’s one thing that resale customers can’t get enough of (well, shoppers in general, right?), it’s shoes. And shoes, too, are SO much fun to advertising, blog, social media about.

Here’s some ideas from Auntie Kate to spark your creativity!

First up, some shoe-centric

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I was early this Saturday for a meeting, and decided to stop by a small consignment shop I’d visited before.

Theda Bara would have been the ideal consignment shop shopper!

Theda Bara, shown here in 1917, would have loved to see your Weird & Wonderful shop racks!

It’s a perfectly-fine shop, and I’ve bought here before, so I thought I might find a treasure or two.

What I found?

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