Posts Tagged ‘perceived value’
Did you offer “BOO” Bucks?
Posted in economics of resale, Kudos: Ideas to inspire!, Shopkeeping talk, tagged coupons, customers, holidays, perceived value, resale shopkeeping on October 28, 2014| 4 Comments »
What is style?
Posted in Shopkeeping talk, tagged perceived value on March 13, 2014|
Style is one of the reasons people shop consignment, resale, and thrift shops. But what is style? As (more…)
Resale Report
Posted in Shopkeeping talk, Used Stuff in the News, tagged perceived value, resale shopkeeping, starting a consignment shop, web on February 28, 2014| 2 Comments »
Unsaleables can mean Bigger Profits for Consignment, Resale & Thrift Shops
Posted in economics of resale, Shopkeeping talk, tagged merchandising, perceived value, profit on February 11, 2014| 2 Comments »
There’s profit sitting in your consignment, resale or thrift shop right now… in the most unlikely form. Unsaleable, unsold, even discarded items can make the merchandise you DO sell look so much better, that your profits can soar!
Use… and reuse, to increase the perceived value of your goods
For-sale, unsold, even unsaleable books make great risers in vignettes, displays and swing-shop tabletops. By varying heights and putting goods on a “pedestal”, you show that a simple statuette or vase could look wonderful in their decor. Same idea: costume jewelry as brooch on cocktail dress or clutch bag, silk flower pinned on straw hat.
(Photo courtesy of Ciao!)
How this works: Show merchandise in the context of customers’ dream lives to build its value to them. Tuck some flip flops and a pair of sunglasses into a straw beach bag, fill a playpen with stuffed toys, loop a bandanna in the strap of a coverall.
Use… and reuse, to increase sales
For-sale, or even not-good-enough-to-resell, tables, lamps, baskets and trays gather and present goods, leading to sales of items which might look forlorn on their own. Here’s an example:
Click for more ideas.
How this works: Props take a mundane resale shop into the realm of treasure chest.
Use… and reuse, to build multiple sales
Pile on not only your current merchandise, but even, perhaps, “saved” goods which didn’t sell before. For example, this great belt display on a mannequin needs LOTS of belts… the first layer of which could be some saved, not-so-great belts:
Click for more recycling = profit ideas
How this works: Showing a multitude of belts (or beads or candlesticks) all in one place makes your browsers crave more than one!
What are some ways you have used unsold or unsaleable goods to build your shop’s profits? Share with us in the comments!
Could someone please explain this to me?
Posted in economics of resale, Shopkeeping talk, tagged perceived value, selling, success, web on November 11, 2013| 13 Comments »
Read this Facebook post. Then tell me how this makes marketing sense.
I’ve never understood this selling technique. I love “we’ll pay the sales tax” promos…. they always seem more valuable to the consumer than they actually cost the business. So why (more…)
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