Posted in economics of resale, Shopkeeping talk, tagged coupons, merchandising, perceived value, profit on June 3, 2012| 20 Comments »
No more of these. Can consumers really comprehend “honest” pricing? Apparently they’re having a hard time doing so. What does this teach you in your consignment, resale, thrift shop?
It never was my favorite store, but it’s research. (Plus DuH likes their Tshirts.)
What I’m watching is their Giant Step (more…)
Posted in economics of resale, Shopkeeping talk, tagged accepting, learn a lot, perceived value, success on April 29, 2012| 6 Comments »
You can learn a lot from history… even history of a “real” store.
What went wrong? …interviews …depict a company that chased after rivals, rather than charting its own course, and that cut quality and lost touch with customers. Simply put, it filled its stores with stuff that people didn’t want. [Emphasis Kate’s]
Read the full article here.
Intrigued by the colossal flop of their logo change? There are some lessons even the smallest of shops can learn in this article where a designer tries to fix the “new” logo, written before Gap changed back to the original.
Has interest remained high over the last few years, or has it become a dog of a brand? And how does Kid Gap do? And speaking of Express, is that a sought-after brand or has it died in our industry? We’d love to hear your thoughts.
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Posted in 5- Minute Fixes, Shopkeeping talk, tagged perceived value, resale shopkeeping, small business on April 9, 2012| 1 Comment »
The idea behind UPOD is that people are most favorably influenced by great service they don’t expect, rather than great service they do expect. (Emphasis mine.)
Now that’s the secret to great word of mouth. Without stressing yourself or your staff out.
Just, surprise them. Treat them to those coasters or bangles or whatever they’re debating they want to add to their purchase. Have a cold bottle of water ready to offer that thirsty customer. Hand out store money for their next visit. Offer to snap him in that suit so he can ask his mother-in-law in Topeka if it’s suitable. Grab a pair of neutral slides so she can see how the dress will look when she’s not wearing sneakers.
Posted in economics of resale, Not-for-Profit Resale, Shopkeeping talk, tagged perceived value, resale shopkeeping, small business on March 23, 2012| 1 Comment »
Posted in 5- Minute Fixes, Shopkeeping talk, tagged display, perceived value, resale shopkeeping on February 10, 2012| 2 Comments »
Are you dying for spring in your consignment, resale, or thrift shop… although (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 