Posted in economics of resale, Shopkeeping talk, tagged promotions, resale shopkeeping, selling on June 19, 2013| 1 Comment »
Are you ready for another “national shopping holiday”? According to the New York Times,
Teen Vogue magazine, published by the Condé Nast division of Advance Publications, sought last year to make back-to-school even bigger with an elaborate promotion (more…)
Posted in I've been meaning to tell you, Shopkeeping talk, Used Stuff in the News, tagged advertising, blogging, competition, resale shopkeeping, web, word of mouth on June 10, 2013|
Sure, you can comparison shop all over the world, you can see what’s available in far-flung markets, and you can even find a bricks-&-mortar shop that’s to your liking, but the biggest change that all our inter-connectivity has wrought?
I mean, seriously, wouldn’t you want to shop in a consignment shop that got reviews like these?
Great place, lots of selection, and wonderful staff!!
Beautiful new store with lots of designer clothes to outfit every occasion.
You can almost always find what you need here and the prices are always fantastic. Really nice oversized fitting rooms with fans, chairs and lots of elbow room. Go often, new things are added daily, and here’s a tip … if you like something, buy it now because it won’t be there later!
For good or bad, of course, but mostly for good. So be alert for, and use, any words of praise you receive as a marketing and advertising tool. Monitor Yelp, CitySquares, InsiderPages and the like regularly, even if you detest those sites as a shopkeeper for their unfair practices. Just grab up the good reviews and save them to use as “word of mouth.”
If your shop’s in the running for a “best of…” type of award, monitor and save the most eloquent of comments, such as Larger Than Life is currently receiving. Contest pages are usually taken down at the conclusion of the voting, so stash those words of praise away in a file to use the next time you need a boost… or something fresh on your web site, blog, or social media. Imagine being about to post
As far as those nice comments you hear in your shop, how about:
When a customer expresses satisfaction with her purchase or tells you how much she loves your store, create a device to capture that testimonial before it walks out the door with her. Train employees to respond with, “We love to hear that! And if there’s any way we could get you to take a few minutes to write that down on this little card, we’ve got a special gift certificate in the back that you can use in the store right now.” (Read the whole article at http://www.homeaccentstoday.com/article/546884-Retail_Ideas_That_Work.php)
Update 2018: Of course, nowadays we’d change that suggestion to asking if we could video that customer on the spot, with her kind words. (If she protests that she doesn’t look her best, suggest you just tape her hands going through the racks or her back wandering through the shop while she speaks her praise!)
Posted in Really good ideas, Shopkeeping talk, tagged display, resale shopkeeping, starting a consignment shop on May 29, 2013| 4 Comments »
Need window ideas especially for resale shops? Too Good to be Threw has lots in our 48-page PDQ!
We’ve taken the three wildly-useful Products for the Professional Resaler at TGtbT.com and combined them to make one big, 48-page PDQ that’s jam-packed with ways to make your shop’s display windows lure people into your consignment, resale or thrift shop, to sell them, and to
In fact, we toyed with calling this Product
but decided, instead, to be straight-forward (more…)
Posted in Shopkeeping talk, tagged display, resale shopkeeping, small business on May 23, 2013|
Linda started a discussion:
Wanted to share with a great window display that I saw recently while traveling. I came home and put it together in my shop and while I was still arranging it, had people taking pictures! If you have (more…)
Posted in economics of resale, Shopkeeping talk, tagged daily operations, resale shopkeeping on May 19, 2013| 2 Comments »
How hard who you have to work to cover what’s been stolen?
Did you know
Here’s (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 