Posts Tagged ‘resale shopkeeping’
Customer Complaints are GOOD
Posted in I've been meaning to tell you, Shopkeeping talk, tagged customers, resale shopkeeping, success on April 26, 2018|
Do you work here?
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, employees, resale shopkeeping, small business on April 23, 2018| 3 Comments »
“Do you work here?”
Do you and your crew get this question a lot? Could it be because
“Kate’s Virtual Mailbox: “How long you been here?”
Posted in Shopkeeping talk, tagged customers, resale shopkeeping, small business, word of mouth on April 20, 2018| 6 Comments »
A shopkeeper with four years under her belt was upset that people STILL said to her,
How long you been here, and how come I never heard of you?
She felt that they were being belligerent, but I’m guessing they were just (more…)
Your flier in every mailbox?
Posted in economics of resale, Shopkeeping talk, tagged advertising, consignors, customers, resale shopkeeping on April 11, 2018|
How’d you like every single residence in a targeted area of your community to get your flier in their mailbox? Without your having to sort for bulk mail (oh the horror!), know their adresses or even their names? Yes, it can be done, for way less than you think.
Such is the beauty of Every Door Direct Mail, a service offered by the United States Postal Service.
Take a look at the postal routes in your shop’s market area. This is fascinating even if you decide not to use EDDM. You can see census data for each route: age range, number of people in the household, average income… and of course, how much it would cost to use EDDM.
For example as in my graphic, it would cost one more time, my legacy shop in Columbus OH, 18 cents each to reach all the 730 addresses in the nearby neighborhood which has an average household income of well over $100,000.
Definitely worth investigating.
Mailbox: Coupons to Strangers?
Posted in economics of resale, Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged coupons, resale shopkeeping, starting a consignment shop on April 9, 2018|
Judy asked: I have just contacted our community’s chamber of commerce with the idea of including a $5 Gift Certificate to my store for the “Welcome Baskets” which are given to Moms in our hospital –about 25 baskets every couple of weeks.
Does this make sense as a
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