Posted in Shopkeeping talk, tagged advertising, resale shopkeeping, small business, web on June 7, 2016|
It rained, quite a lot, here in Sarasota yesterday. If you had to write a front-page headline about that fact, what would you choose?
Of course not. That’s just plain boring and hardly worthy of attention, right?
So let’s use this situation to think about how to make a headline so intriguing, (more…)
Posted in Shopkeeping talk, tagged daily operations, resale shopkeeping, small business on June 6, 2016|
Paris flooding! Recent news told of curators at the Louvre moving priceless treasures up above the flood waters of the Seine. Closer to home, a high-end resale shop was completely ruined last week when the building’s sprinkler system burst. What would you do if such a disaster struck your livelihood?
Can your resale or consignment business survive a disaster?
While some businesses are devastated by disaster, others continue with (more…)
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged advertising, resale shopkeeping, sea of sameness, word of mouth on May 10, 2016| 4 Comments »
What’s guerilla marketing? According to the dictionary it’s
innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.
Sounds like it’s just up the alley for our consignment and resale shops, right? Like these twosigns, stapled to electric poles, for a small gift shop.
A play on lost pet flyers, right down to the yellow copy paper… and the tear-off strips with the shop’s address!
Rambling, stream-of-conscious passage here, discussing all the wares the shop had that could help improve the reader’s life… a similar message could work as well, for a blog post or reading matter in the local coffee shop!
Alas, the shop closed in 2012. But the ideas will never die! Read the author’s blog post.
Never encountered the Guerilla Marketing books? Although the originals were written pre-social media, they are still treasure chests of low-cost, quirky, high-word-of-mouth ideas. I highly recommend them to consignment, thrift and resale shops who want to keep their heads above the waters of the Sea of Sameness.
Posted in Shopkeeping talk, tagged daily operations, NARTS Conference, resale shopkeeping, starting a consignment shop on May 2, 2016| 2 Comments »
NARTS Conference is the eagerly-anticipated annual gathering of resale shop owners and managers, but many folks worry if they have to close, they will miss business and offend shoppers. Here’s our Too Good to be Threw Best Advice (more…)
Posted in I've been meaning to tell you, Teeny Tips, tagged daily operations, resale shopkeeping on April 27, 2016| 2 Comments »
… but were embarrassed to ask? I know the feeling.
In this day and age, it’s downright laughable to not know how to shut your ringing iPhone off. Geez Louise, it isn’t even on, so why is it ringing?
I mean, there are things that everyone else seems to know. Where can I find answers (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 