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Posts Tagged ‘resale shopkeeping’

Hot enough for you?

Posted in economics of resale, Shopkeeping talk, tagged , , , , , , , on June 25, 2016|

Hot enough to fry an egg on the sidewalk? A creative consignment solution from TGtbT.com

For more HOT ideas to keep your consignment or resale shop cookin’, click the egg!

Too hot to shop.

How to get the register jingling when it’s too hot to shop?

How about holding a sizzling

Virtual Sidewalk Sale?

Here’s how:

Pick about half a dozen great buys from your consignment or resale shop’s stock to feature each day of your promotion. Be sure to select items that will appeal to a variety of virtual shoppers.

Photograph them… together or separately. (Add your shop logo and contact info to the photo!)

Decide how your online fans, friends, followers can call dibs/ purchase these items. Post on every social media site that you can… including the front page of your web site and on your blog.

Post a new batch every day at your audience’s optimal time, being sure to leave time for those eager shoppers to get in to buy/ pick up that day!

Do this every day for as long as it works, or until your actual sidewalk sale, whichever comes first.

Bonus points for turning your swing shop into a “Virtual Sidewalk Sale” showcase… it’s fun and it’ll motivate those who DO come in to start following your social media.

Photo by Pockafwye via Flickr Creative Commons

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Going to Conference? Here’s a goal to aspire to:

Posted in Really good ideas, Shopkeeping talk, tagged , , , on June 21, 2016|

Mentoring someone can help YOU succeed, says Kate Holmes of TGtbT.comA gentle suggestion for those shopkeepers who will be attending NARTS Conference this week: Aim to return home with both a MENTOR and a MENTEE.

One person with whom you have a relationship that will encourage you,

help you make decisions, guide you, share their wisdom and experiences…

and one person for whom you can do the same.

When you meet fellow shopkeepers, explore: are they willing to share their  expertise in a way you can tap, or are they looking to explore your experiences in a way that can help their businesses grow and thrive. Either way, as mentor or mentee,

you will continue learning even long after Conference.

Even if you do not find a given acquaintance to fit either of these categories, chances are that, using this goal, you’ll interact in ways that benefit you both.

And by benefiting you both, you will also be benefiting the industry as a whole. The better we each are at resale, the better reputation the resale industry will have as a whole!

Now THAT’S a goal!

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May your every day be TODAY

Posted in I've been meaning to tell you, Shopkeeping talk, tagged , , , on June 20, 2016|

Today is FULL of possible

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Intimidated or Inspired? Your choice.

Posted in Shopkeeping talk, tagged , , , on June 15, 2016| 4 Comments »

intimidated or inspired by tgtbtYou learn of, encounter, or even meet and chat face-to-face with a successful resaler.

Doesn’t matter if that person has a consignment, buy-outright, or NFP thrift shop.

Doesn’t even matter if their business

(more…)

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Kudos: Facebook Notifications

Posted in 5- Minute Fixes, Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , , on June 13, 2016| 1 Comment »

(Apologies to email subscribers. This post went out before I finished it! Here’s “the rest of the story.”)

While it’s all well and good to have lots and lots of “likes” on your Facebook business page,

the actual GOAL is to have these folks SEE your posts, right?

I’ve talked before about reminding your followers often (once a week? once a month?) to choose to get notifications, but The White Elephant adds another way to get the point across. They’re pinned a message to the top of their timeline page.

Choose to "get notifications"

Pinning like this is great, but it doesn’t substitute for reminding followers over and over again. That’s because your current followers seldom actually end up on your main page. I think I read a statistic that less than 40% of visits to your page actually see your cover photo and pinned post…

Do you use “notifications” when you go onto Facebook? If not, this is what it looks like:

Facebook notification count

Visit The White Elephant on Facebook. And while you’re thinking of it, choose “get notifications” on Too Good to be Threw’s Facebook, too.  Note: if you already “like” a business page, you’ll get a slightly different popup box when you run your mouse across the word “liked”… choose all notifications, or the pencil icon to edit which types of posts you want to be notified of.

 

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