Here’s the set-up:
What do office workers have in common with resale & consignment shops?
And here’s the punch line: (more…)
Posts Tagged ‘selling’
What do office workers have in common with resale & consignment shops?
Posted in economics of resale, Shopkeeping talk, tagged competition, profit, selling on August 27, 2012| 4 Comments »
Will your consignment shop do well for Back to School?
Posted in economics of resale, Shopkeeping talk, tagged resale shopkeeping, selling on August 8, 2012|
Love those Back-to-School, Fall’s-My-Favorite-Season (more…)
Using Facebook Albums: A Great Example
Posted in 5- Minute Fixes, Shopkeeping talk, tagged perceived value, selling, web on July 26, 2012| 8 Comments »
Consignment, resale, and thrift shops are addicted to using Facebook to keep their names in the forefront of their loyal customers’ shopping minds. But not all of them do it well. For example, albums. They can be a virtual catalog, a on-screen showroom, and a big part of your business branding. The right photos, with the right captions, add so much perceived value to your merchandise! Here’s a shop which has done it well:
Too much work, you say? Well, there are time pressures sometimes involved. But this next example takes ZERO time, and I love the look.
Ready to work on your Facebook albums (or better yet, on your blog posts which get posted on Facebook?)? Here’s some help:
- Editing Photos & Organizing Albums, from Facebook
- Spring into Spring with a Facebook album, from Auntie Kate
- And more from Auntie Kate (who knew she felt so strongly about using your social media time wisely?)
- Have some FB album photos you just LOVE? Turn them into a book to put next to your husband chair to further brand your shop.
It’s that time of year again…
Posted in Shopkeeping talk, tagged competition, merchandising, selling on July 20, 2012| 1 Comment »
How to Switch Seasons Easily & Profitably
If you have trouble every season-change with too much last-season, not enough this-season…or if your shop looks messy and disorganized every time you switch seasons…or if your business slows down “in between seasons”…then you need How to Switch Seasons Easily & Profitably
No matter what you sell, there is a season change, and it’s more important than you think. Don’t be content to coast through season changes: use them to boost your business and your visibility. And if you’re not fully participating in the “Need Season”…you need this Product for the Professional Resaler!
Read about:
When does a selling season start?
When does a selling season END?
When to accept what? The Consignment Dilemma
The Buy-Outright Approach to Season Switches
Get New Season’s Goods in, IN Good Time! A Checklist
The Resalers’ Hidden Jewel: The Need Season
How to make your shop look “New Season”
The Ghastly Gap: That Empty Feeling…
Freshen up your shop with each seasonal change
What to do with leftovers
“The Other Season” Room
The Fifth Season
And those Short Seasons
Q & A Section
Get your PDQ file of Switching Seasons Pretty Darn Quick. Order it here. What’s a PDQ?
Experimenting with making your consignment, resale or thrift shop Internet-proof.
Posted in economics of resale, Shopkeeping talk, tagged advertising, selling, web on July 18, 2012| 25 Comments »
How are you getting people in?
Some imagination-provoking ideas about getting people shopping in real stores instead of on the Internet in this New York Times article. (Not sure about the booty cam though.)
After all, if you Google “online consignment” just for the past year, you get 1.7 million hits.
Yes, 1.7 million.
Comment, below, about how YOU market the advantages of in-person resale shopping in your business. Or how you will be, this fall selling season. Ideas for attracting consignors, suppliers, and donors as well as shoppers would be great, if you have something to share.
All commenters will be entered into a drawing
for a free Sponsorship ($49 value!) at HowToConsign.com. If you are a current HowToConsign.com Sponsor , you’ll win DOUBLE that: $100 worth of Products for the Professional Resaler of your choice, in celebration of International Resale Day!
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