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Posts Tagged ‘selling’
Go to a flea market this weekend.
Posted in Functional Friday, Shopkeeping talk, tagged learn a lot, perceived value, resale shopkeeping, selling, small business, starting a consignment shop on July 22, 2016| 1 Comment »
3 Things to do when there are NO customers in your store.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged resale shopkeeping, selling, small business on July 15, 2016| 4 Comments »
Okay, the cash register ain’t ringing (do cash drawers even ding anymore?) and it’s been hours since your front door even opened. Do you get on the Internet and (more…)
Back to School: It’s not just for kidswear consignment & resale
Posted in Shopkeeping talk, tagged customers, holidays, resale shopkeeping, selling, shop local on July 14, 2016|
Boy, talk about rushing the season, huh?
The summer sun’s high, you haven’t even been to the lake/ beach/ pool yet, and here Kate is, urging you to get ready for Back to School… yes, even you home goods resalers.
Our feature article on TGtbT.com right now will help you make the most of shoppers’ budgets… for their sakes (Friends Don’t Let Friends Shop Big Boxes) and yours.
PS Need a social media message to get your clientele in the mood for shopping (consigning, selling, donating?) back to school items? HowToConsign.org, our customer blog, has an article you can link to!
5 Things to do to get your share of this season’s shopping dollars.
How are you rewarding your regulars?
Posted in economics of resale, Shopkeeping talk, tagged customers, resale shopkeeping, selling, starting a consignment shop on July 6, 2016| 1 Comment »
If your shop issues Frequent Buyer Cards, remember, they’re more useful than you think. Some ideas that go beyond just punching:
* Use an “extra punch” or “double punches” to motivate shopping. Instead of reducing your prices, simply promote by offering more punches when you need to move a too-full category. Especially useful when you want to sell down a category that’s a slow mover or whose time is quickly waning: holiday items in early December, for example.
* Extra punches are also great to reward seniors, the military, donors to your charity drive, as an apology when it looks like you may be losing a customer or supplier.
* Remember that punches don’t cost you much, if anything… but they are perceived as extra value!
* Speaking of perceived value: Do they get a gift certificate in exchange for their filled FBC? They should!
* Consider structuring your FBC so that they expire at the end of the calendar year. Gives you a great reason to email, blog, or otherwise notify your customers to “Fill your FBCs now and redeem them!” That alone might get shoppers in during the December shopping period.
* Perhaps a “donate your FBC to charity” event in early January? They bring in their not-filled but expired FBCs to donate to a charity… you give them a fresh new FBC with a “free punch” for having done so, and the total value of all the punches on all the unredeemed cards, you grant (amidst great media fanfare of course) to whichever charity your shop can help. Details in an earlier post here on the Auntie Kate blog.
For layout ideas, information on variable qualifiers and how to turn an FBC into a Gift Certificate, see The FBC Idea Kit on our Too Good to be Threw Products for the Professional Resaler Layout Ideas Shop.
Hot enough for you?
Posted in economics of resale, Shopkeeping talk, tagged advertising, blogging, customers, resale shopkeeping, selling, success, Thrift, web on June 25, 2016|
For more HOT ideas to keep your consignment or resale shop cookin’, click the egg!
Too hot to shop.
How to get the register jingling when it’s too hot to shop?
How about holding a sizzling
Virtual Sidewalk Sale?
Here’s how:
Pick about half a dozen great buys from your consignment or resale shop’s stock to feature each day of your promotion. Be sure to select items that will appeal to a variety of virtual shoppers.
Photograph them… together or separately. (Add your shop logo and contact info to the photo!)
Decide how your online fans, friends, followers can call dibs/ purchase these items. Post on every social media site that you can… including the front page of your web site and on your blog.
Post a new batch every day at your audience’s optimal time, being sure to leave time for those eager shoppers to get in to buy/ pick up that day!
Do this every day for as long as it works, or until your actual sidewalk sale, whichever comes first.
Bonus points for turning your swing shop into a “Virtual Sidewalk Sale” showcase… it’s fun and it’ll motivate those who DO come in to start following your social media.
Photo by Pockafwye via Flickr Creative Commons
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