Posted in I've been meaning to tell you, Shopkeeping talk, tagged Facebook, resale shopkeeping, small business, starting a consignment shop, web on April 12, 2017| 1 Comment »
Do the links on your web site go where you want them to go? That Facebook icon: does it take folks to your Facebook page or ask them to share your site on their Facebook? Either way’s fine… unless (more…)
Posted in Shopkeeping talk, tagged advertising, blogging, Facebook, resale shopkeeping, small business, web on April 10, 2017| 1 Comment »
Yup, you as owner, co-owner, manager of a consignment, resale or thrift shop NEED a portrait. People want to see your lovely face! Use your portrait on your web site, in your blog, periodically on your social media, as a cover photo on Facebook…
But not all of us enjoy photographs of ourselves. Here’s some examples I’ve gathered, though, that might (more…)
Posted in Shopkeeping talk, tagged learn a lot, merchandising, resale shopkeeping, small business on March 28, 2017| 2 Comments »
This shop built a wall, creating much-needed storage space, without a carpenter and without cost. Simply by (more…)
Posted in Shopkeeping talk, tagged consignors, customers, Facebook, resale shopkeeping, small business, starting a consignment shop, web on February 9, 2017|
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged advertising, holidays, resale shopkeeping, small business, success on December 29, 2016| 1 Comment »
I just got off the phone with a consultee whose December business was up 30% over last year. Why? Maybe because …
She’d had this suggestion on her to-do list for literally years. When she finally sat down to do it, she took a whole year’s worth of contacts and hand-wrote Christmas cards to each.
Think that there was any correlation between customers feeling cosseted, and customers coming in to the shop in December?
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If you’re in a similar fix and need to thank dozens of great customers from the last 12 months,
Go buy some, pull out your best customers’ report or email list, and go for it!
Can’t find New Year’s cards? Try a blank card that says Thank You on its front, and inside write
We want to take the time to thank you for a wonderful 2016 at [Myshop] and to wish you all the best for 2017.
Yours,
(signed with your full name, and shop name if you wish)
(Be sure to tuck your business card in, so there’s no doubt in her mind who you are!)
Now, doing thank-you’s all at once can be daunting (ask any bride.) But for a shopkeeper who’s fallen behind in her daily/ weekly sessions, a holiday’s the perfect “excuse” for sending them long after the customer’s visit, isn’t it?
Find this idea useful? Learn more:
The Importance of “Thank You” to your wallet.
Want to write notes, but don’t know what to say? Read You Can Do It.
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Auntie Kate The Resale Expert 