Posts Tagged ‘Twitter’
A Visual Dictionary to Consignment
Posted in Shopkeeping talk, tagged accepting, consignment, resale shopkeeping, Twitter, web on March 7, 2014| 1 Comment »
Selling the piece without sounding like you’re selling it
Posted in Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, small business, Twitter, web on January 30, 2014|
If you struggle to come up with good copy for your consignment shop’s social media, web site, blog or media advertising, here’s a good article to read.
Although the post is written for craftspeople rather than resale shopkeepers, it’s got
5 Tips for Writing Better Product Copy.
If you have some tips or triumphs to add and share, we’d love to hear them in the comments!
Show your personality!
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, Facebook, Twitter, web on October 6, 2013| 2 Comments »
I don’t know who told the shopkeepers of resale, consignment, and thrift shops that they needed to button up their personalities when communicating with their clientele, but whoever these teachers were,
they were wrong.
If your current and potential shoppers and suppliers wanted to (more…)
How to write for all your Internet “billboards”
Posted in Shopkeeping talk, tagged advertising, blogging, Facebook, resale shopkeeping, Twitter, web on September 14, 2013|
Used to be, you had to rent a billboard, buy a display ad, pay for air time on the radio and TV. Well, you still need to do all that, but many consignment, resale and thrift shopkeepers are relying heavily on social media, email, and their web sites or blogs to carry the largest share of their out-of-the-store salesmanship.
But crafting a message that will mean something on each of the platforms can be confusing. Here’s Vertical Response’s infographic to help you!
Like the info? Share it or like it below if you care to… it would be nice of you!
Is this any way to talk to your friends?
Posted in Shopkeeping talk, tagged Twitter, web on September 5, 2013| 1 Comment »
Back in the good old days, our tender eyes were protected from bad words with loads of typographical symbols like
Get the %#%& outta my face, you *%#^#
and we all understood that.
But now, that most useful of stand-in symbols, the #, has become so much more than a “clean” way to cuss.
Now it’s a way to shout
Hey hey, over here! Look at me!
which, well yeh, you’d do in a crowded train terminal or if your frat house party guests are getting over-beered. But to friends, fans, followers of your personable, charming resale, consignment, thrift shop?
Not so applicable, to my mind. Here’s what one shop wrote to go with a photo of, I assume, some shoes they got in. Note: the shop is not located in any of the metropolitan areas entered.
#Delman #Shoes #wedge #laces #leather #style
#platform #fashion #NYC #LosAngeles #Chicago #Miami #LasVegas
I don’t think it’s wise to forget that the first word in social media is social, not media. Posting keywords instead of a human-to-human sentence or two says to me “%$$#^& I don’t wanna talk to you, all I care about is Ya gonna buy these or not?”
Treat people as people, not as mindless hashmark consumers. Just my opinion.
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