Feeds:
Posts
Comments

Posts Tagged ‘web’

Slow Day at Work?

Posted in Functional Friday, Shopkeeping talk, tagged , , on January 27, 2017| 2 Comments »

ghost toen in your shop? Auntie Kate has some suggestionsNo customers? You’ve vacuumed and waxed the rods and are bored silly? Feel like you’re in a ghost town?

Here’s a suggestion: Learn how to claim your on-line listings. Take your time and do it right.

One thing they forgot, for us entrepreneurs: Make sure that your profile page on Facebook shows your business page. (And make sure that that link actually GOES there.)

Extra credit. For more ideas of what to do when, seemingly, there’s nothing to do:

Rather than stare out the window and worry that everyone’s forgotten you….

Learn to link to get more traffic. (And if you’re embarrassed that you aren’t QUITE sure how to find your own URLs, read this.)

Read Full Post »

$10? $20? How much is “being right” worth?

Posted in Shopkeeping talk, tagged , , , , on January 24, 2017|

UnMarketing asked a question on Facebook:

Name a brand that you used to love/hate and now feel the opposite. What happened to change it?

Very astute question, because it forces us into customers’ shoes and helps us examine what builds or destroys satisfaction. Here’s two retailer brand mentions that could apply to our industry: (more…)

Read Full Post »

It’s Oatmeal Month! and other assorted holidays…

Posted in Really good ideas, Shopkeeping talk, tagged , , , , , , on January 9, 2017| 2 Comments »

January is National Oatmeal Month! TGtbT.com's Auntie Kate tells you how to use this in your consignment or resale shopWho can resist the fact that January is Oatmeal Month?

The perfect month for something cozy.

And the perfect month for giving your customers an additional reason to get out of the house and into your consignment or resale shop. Not to mention some word-of-mouth (oatmeal, get it? Word of mouth? Ha. I’m so funny.)

You could give away packets of oatmeal, do a spectacular window of oatmeal-hued furnishings (complete with an accent of colorful oatmeal bowls all over!) or clothing, run ads saying that shopping resale’s like the blueberries/ raisins in your oatmeal… even just make up a little booklet of oatmeal recipes and remedies as a giveaway, branded with your shop name.

And if we can do all THAT just with oatmeal, imagine all the fun we’d have with other holidays.

Find some that tickle your taste buds and add them to your yearly promotional calendar:

Save

Read Full Post »

K.I.S.S.

Posted in Shopkeeping talk, tagged , , , on January 6, 2017|

An open love letter from Auntie Kate to all consignment & resale shopkeepers:

KISS your electronic messages.Dear Friends,

Recently, I’ve noticed a disturbing trend in social media posts, and even emails, from a variety of shops. And what’s that, you ask of me?

You’re complicating things.

I see (more…)

Read Full Post »

Where are your web site hits coming from?

Posted in Shopkeeping talk, tagged , , , on January 4, 2017|

Want viewers to go to your web site?

That’s where they’ll find out what they need to know: where you are, when you’re open, what you carry. If your site’s truly complete, they might even learn when your next event is, they might grab a coupon, they might learn how to consign/ sell/ donate… they might even see (more…)

Read Full Post »

« Newer Posts - Older Posts »