Yesterday, we talked about shopping local as a possibility for (more…)
Posts Tagged ‘web’
Shopping Small for the Holidays
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, christmas, holidays, resale shopkeeping, small business, starting a consignment shop, web on October 11, 2016|
Which do you need worse: Consignors or shoppers?
Posted in Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, web on September 29, 2016| 7 Comments »
Tell the truth… aren’t you happier to see things go OUT the door than see them come IN?

Your consignment shop’s web site’s biggest job? Motivate BUYERS.
I think any consignment or resale shopkeeper who’s been open more than a week can agree that we (more…)
Need a price-based promotion without losing profits?
Posted in 5- Minute Fixes, Shopkeeping talk, tagged customers, promotions, resale shopkeeping, web on August 29, 2016|
Okay, it’s true. Your customers are loathe to buy unless they feel they’re getting a deal.
Consumers have been trained into the wait-for-a-discount mode by years of retailers doing nothing, marketing-wise, to increase value, simply relying on price cuts to motivate the opening of wallets. They have even “fooled” the public by overpricing in order to be able to “cut” prices.
So how can you give (more…)
My media message re online furniture resale
Posted in I've been meaning to tell you, Shopkeeping talk, tagged home decor, resale shopkeeping, small business, starting a consignment shop, web on August 10, 2016| 2 Comments »
Guys, I tried, I really did.
I was contacted by Real Simple magazine re an article they wanted on buying and selling resale furniture online. (It’s on pages 87-90 in the August issue.)
I gave them ALL SORTS of reasons to look local, real-life, bricks-and-mortar first. But alas, I was left on the cutting-room floor*.
Not one to waste brain cells, I thought I’d share my reasons to shop real-life first, in case you could use them.
Kate’s Reasons Why You Should Shop In-Person, In Real Life, for Gently-used Furniture
- Well, the obvious first reason: ’cause you can see and smell it in real life. Computer monitors don’t show colors accurately and they haven’t perfected Smell-o-Vision yet. Who wants pumpkin when they thought it was coral?
- Touchy-feely is the way to go: Does the finish feel good? The upholstery feel sturdy? Is it weighty or flimsy? Cab you wiggle it to see if it wobbles? Can’t do that on a screen or monitor.
- Flip it over. Stained? Dust cover ripped or even non-existent? Is the little brass stud on the bottom missing… or replaced with a bottle cap?
- See it up next to other pieces that might inspire you. Resale furniture stores showcase goods in vignettes which might inspire you (or heck, you may like that armchair over there, better!)
- Have a shopping experience. I’ve known folks to make fast friends in resale shops, to decide to totally redo the den when they ere looking for a kitchen table to start, and to pick up the Best Ever Chicken with Sun-Dried Tomato Cream Sauce recipe. Not to mention, get bystander opinions, which I have always found helpful.
- Know who you’re dealing with. Have recourse if needed. Not dealing with strangers, who may be fly-by-night or even less than savory, online.
- Delivery? It’s cheaper to hire a local company, or even a guy with a pick-up, than shipping something from hundreds or thousands of miles away. Not to mention much more eco-friendly.
- The usual: Shop Local to keep your local economy going. Support your neighbors. Keep downtown alive.
For more resale furniture/ home decor ideas and suggestions, visit TGtbT.com.
* For digital natives, “The term cutting room floor is used in the film industry as a figure of speech referring to unused footage not included in the finished film. Outside of the film industry, it may refer to any creative work unused in the final product.” — Wikipedia


