What with all the hullabaloo about Facebook and its ever-changing methods of operating, I hope you are (more…)
Posts Tagged ‘web’
Don’t put all your eggs into one Facebook basket.
Posted in Shopkeeping talk, tagged advertising, web on October 6, 2012|
Oops! Think before you snap.
Posted in Shopkeeping talk, tagged advertising, merchandising, web on October 1, 2012| 10 Comments »
You know I suggest (heck, demand! That’s how strongly I feel) that resale, thrift and consignment shops
use photos of their merchandise
everywhere they can, from their tweets and Facebook messages to their blog and web site. In fact, the largest file on my computer is “good examples to use.”
So I thought I’d clear out the clutter, and leave here the
bad examples of taking photos of your merchandise.
If your photo’s here, don’t worry, I won’t tell ’em it’s you. And thanks for educating your peers and maybe even making us laugh.
Let’s start off with
What $50 will buy you in consignment & resale stores
Posted in Really good ideas, Shopkeeping talk, tagged merchandising, social networking, web on September 26, 2012| 7 Comments »
Resale, consignment, thrift: a MOUNTAIN of great stuff!
Recently, I challenged (and bribed*) thrift, resale, and consignment shops to get together, and post on their Facebook pages,
What $50 gets you resale-wise
Some fun answers came in. Click through to get some ideas of what shopkeepers came up with (and be sure to click on the photos themselves to see their friends and fans’ comments on their FB pages!):
- One post each from 2 shops in Alaska: https://www.facebook.com/sarasotakate/posts/360980777316927 and (more…)
Take Facebook seriously. Not to mention your consignment shop.
Posted in Shopkeeping talk, Teeny Tips, tagged daily operations, web on September 16, 2012| 2 Comments »
Do you post sloppily-thought out Facebook messages?
Of course not, any more than you’d run a sloppy resale, consignment, or thrift shop.
But sometimes, I have to shake my head at the things professional shopkeepers post in an effort to communicate with their followers/ fans/ friends. Here’s some shopkeepers who didn’t think out their status updates as well as they probably really meant to.
A message that says, in effect, we’re here but maybe we won’t be when you get here so take yer chances? Yep. Here’s one: We are OPEN today. If you are coming after 4, call. Holidays sometimes drop off significantly, so we MAY close early. Want a deal? Ask …we have some stuff that has to go!
Wouldn’t it have been so much more WIIFM to say something like: Labor Day, we’re dealin’… today, make us an offer on some items you may have been eyeing ’cause, we all Labor hard for our money and we want to help you out! (I guarantee you won’t “drop off significantly” with that message, especially if you repeated it half-a-dozen times between Saturday evening and Monday 2pm.)
A message that implies that the world watches your every move? If you’re gonna be open, let folks know ahead of time. No one is sitting on Facebook, waiting for you to decide that you might wander down for an hour or two, like this Facebooker might have thought when she posted this over her cereal on Labor Day morning: So…it turns out we will be “stopping by” the store at 11 and opening for a bit…in honor of those of you who don’t usually have a Monday off. 🙂 If you’re only going to be there for a hour or two, don’t bother FBing about it. It does no good, and could do a lot of harm. What if she stops by at 12:10 and the shop’s closed?
and realize that your message might be read on another calendar date than you wrote it… Come in tomorrow to receive a coupon for 20% off any one regular priced item! (Is that like those signs, Free Beer Tomorrow?)
Congratulations to those
who post a reason for folks to come in, or even an excuse Skip making the home-made slaw, come shopping then pick up a pint on your way to Uncle Fester’s BBQ… ’cause our fall fashions are gonna save you a lot of lettuce
or maybe, something a bit less informal You’ve labored hard all year… enjoy Labor Day with us, where shopping’s playful and saving’s a celebration!
And bonus award points from Auntie Kate
to those who use graphics in their post, e.g. an “open” sign, (really, there is NO reason to EVER do a status update without visual aids)
and double bonus to folks
who use a photo of their exterior, which will make more of an impression upon FBers (“oh I love that place, great way to spend some free time, glad they’re open today” ) and actually motivate some “strangers” as well as regulars (“that’s the shop I always mean to go browse in, I’ll call Terry and we’ll make a trip of it”).
More on “showcasing” your shop on your web site
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, web on September 12, 2012| 3 Comments »
I am a real NUT when it comes to using your website to get customers in your shop.
Choose one color. And one color only. Ah, the good old days.
Maybe it’s because I opened my shop WAYbackWHEN when (more…)
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