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Posts Tagged ‘web’

Talk about a POP of Color!

Posted in Kate's Must-Sees, Shopkeeping talk, tagged , , , , , on July 23, 2018|

Make your merchandise POP
I lovelovelove this merchandise photo.

Why? ‘Cause it’s (more…)

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Kudos: Spreading your Name

Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , on July 18, 2018|

We have a group Kudos today, to all the consignment, resale and thrift shops who cannot pass up the opportunity to

(more…)

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Kudos: Simply Irresistible!

Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , on July 17, 2018|

I was going to tell you something else that The Violet Closet does that’s worthy of Kudos.

But then I saw their fun and jazzy (more…)

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Inspired by Facebook: Interaction!

Posted in Shopkeeping talk, Teeny Tips, tagged , , on July 9, 2018| 1 Comment »

Here’s a terrific post to use if you’d like shares and comments.

Heck, you probably wouldn’t even have to offer a prize drawing… but you COULD have a contest based on (more…)

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Email Tactics Especially for Consignment & Resale Shops

Posted in Shopkeeping talk, tagged , , , , on April 28, 2018| 1 Comment »

There’s a lot of excellent information out there for your email advertising campaigns. Each major, and probably most minor, email service providers can tell you all sorts of ways to succeed.

Problem is, most of their clients don’t have the problem you do. Which is getting Get them in your consignment or resale shop door with these email tactics from TGtbT.combodies

in your door.

You know that once shoppers are in your store, you can turn them into buyers, no problem.

So how do youcreate an email that will motivate your audience to actually, physically, walk through that door in a

shopping mood? Here’s the

TGtbT List of Email Tactics to Get Them In Your Door.

♥ Make them feel like they are known. This could be as simple as We miss your smiling face as a subject line, or as direct as starting the body of your letter with their name.

♥ Only include one call to action (CTA). This email is not a brochure of all your facets, it’s just designed to say Get in here now! Of course, you say that in a little more tempting manner, which leads to…

♥ Imply that if they don’t come in today, they’ll miss out. The old chestnut, “limited quantities”, applies to almost everything you have, doesn’t it? So without being all sales-y, you can use wording like We’re showcasing our New Arrivals today…

♥ Don’t assume they are doing more than glancing at your email, so keep it simple and straightforward. Stick to one, or maybe two, sentences. Use a photo of your storefront so they have a visual clue as to who this email is from. Make sure your name, hours, and address are easily read, in at least 14-point type.

♥ Deliver your email when it’s most likely to be acted on. That might be at 8 or 9 am on a Saturday or 11 am on a Sunday: an hour or so before you open. That way, your recipient has time to grab a friend and get over to your place. Bonus: This time slot is mostly ignored by other emailers, so you might be the only email in their box at those times.

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