Does your consignment, resale, or thrift shop have a purpose? A mission statement?
If you’re kinda unclear what (more…)
Archive for January, 2017
What’s your purpose?
Posted in Shopkeeping talk, tagged daily operations, resale shopkeeping on January 16, 2017|
Got any plans?
Posted in Shopkeeping talk, tagged advertising, blogging, holidays, promotions, resale shopkeeping on January 15, 2017|
Take a moment and think about what’s coming up in February. And how your shop could use these wacky “national days” to tickle the fancy of your current… and potential!… clientele. Here’s some I’ve chosen at random, and a thought or two on each to get your imagination going to
design a promotional event for your shop!
Feb 1 Wednesday Work Naked Day: Your email, blog post, social media message could be: If you’re not allowed to work naked, the next best (more…)
Make 2017 leave 2016 in the dust!
Posted in 5- Minute Fixes, Shopkeeping talk, tagged resale shopkeeping, success on January 12, 2017|
Well it seems that not a lot of resale shopkeepers were thrilled with their business balance sheets in 2016.
And all the shopkeepers I know are looking for ways to make 2017 be one for the books!
So, some ideas to build
It’s Oatmeal Month! and other assorted holidays…
Posted in Really good ideas, Shopkeeping talk, tagged advertising, blogging, customers, Facebook, promotions, resale shopkeeping, web on January 9, 2017| 2 Comments »
Who can resist the fact that January is Oatmeal Month?
The perfect month for something cozy.
And the perfect month for giving your customers an additional reason to get out of the house and into your consignment or resale shop. Not to mention some word-of-mouth (oatmeal, get it? Word of mouth? Ha. I’m so funny.)
You could give away packets of oatmeal, do a spectacular window of oatmeal-hued furnishings (complete with an accent of colorful oatmeal bowls all over!) or clothing, run ads saying that shopping resale’s like the blueberries/ raisins in your oatmeal… even just make up a little booklet of oatmeal recipes and remedies as a giveaway, branded with your shop name.
And if we can do all THAT just with oatmeal, imagine all the fun we’d have with other holidays.
Find some that tickle your taste buds and add them to your yearly promotional calendar:
- A nice list, all on one page, at Time and Date.
- Days of the Year has just that.
- For immediate gratification, check out Checkiday. (Tip: Click the red right-pointing arrow to find a little more lead time!)
- The Social Media Genie gives you a head’s-up a few weeks in advance.
- Bizarre, wacky, and unique holidays (their wording, not mine!)
K.I.S.S.
Posted in Shopkeeping talk, tagged profit, promotions, resale shopkeeping, web on January 6, 2017|
An open love letter from Auntie Kate to all consignment & resale shopkeepers:
Dear Friends,
Recently, I’ve noticed a disturbing trend in social media posts, and even emails, from a variety of shops. And what’s that, you ask of me?
You’re complicating things.
I see (more…)
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