Learn from these truly-involved resale shops:
The shops who join their peers as Sponsors at HTC can be truly inspirational to consignment, resale, and thrift shops of all levels. locations and longevity. Here’s just three good ideas I came across this week!
A shop which is on top…and plans to STAY THERE.
This is the broadcast email Patty sent out from her shop, Wandering Wardrobe in Springville Utah. Why is this email worthy of note?
- It’s a photo of the storefront, which is the main way most customers identify any shop. And she was smart enough to get a good shot of her “Best” banner last year.
- Patty mentions that perhaps her fans would like to submit her name for other, allied categories.
- Patty shows her community support by asking if there are businesses that her readers would like her to vote for. Tit for tat and social outreach!
- Oh, and to do that, her readers will have to respond top this email…thus beginning a conversation with her avid supporters.
How could YOU use simple tactics for your business?
A shop true to their mission…and their prosperity!
Kitty, owner of Remarkable Resale in Rochester IL, is a fervent believer in recycling. So fervent, indeed, that it’s a point of pride (and education of her clientele!) for her vast business to use recycled merchandise bags.
But Kitty doesn’t just re-use packing material. She turns each gently-used bag into a point of pride with a 3″ x 5″ sticker in the shop’s signature blue and white, which says don’t be surprised if you’ve seen this bag before/ WE RECYCLE, followed of course with her shop name, address, phone, and URL.
Kinda reminds me of the stickers I used to use, back when most of TGtbT.com’s Products for the Professional Resaler were hard-copy sent by mail. I reused envelopes and stuck a PROUD to recycle! sticker on each. How could you use this idea in your shop?
A shop true to its cultivated image
One of my very first consignment-shopkeeper friends is Irene of Clothes Circuit in Dallas TX. Her great talent, which I always strived to follow? Irene treats her previously-enjoyed merchandise as worthy of the finest, “new” store treatment. As an example, this spring window. The few pieces are meticulously groomed and displayed, and the props and setting show to their clientele that this merchandise is worthy of the finest ownership.
Oh, and as a bonus? The window is amusing and worthy of word-of-mouth. Doncha love it? I have some more examples of Clothes Circuit displays, and I’ll share them with you anon.
(Did you notice the pun in my headline? I am so un-punny that I feel the need to call your attention to it.)
Auntie Kate The Resale Expert 