Maybe you’ve already seen this shot I took of a children’s consignment shop. Their peeky-bear (more…)
Archive for the ‘Shopkeeping talk’ Category
Variation on a Theme: Consignment – Crazy!
Posted in Shopkeeping talk, tagged advertising, sea of sameness on May 18, 2010| 2 Comments »
Now, let’s tend our consignment and resale gardens.
Posted in economics of resale, Shopkeeping talk, tagged advertising, profit, promotions, web on May 17, 2010| 7 Comments »
Yesterday we talked about burying bad reviews of your consignment or resale shop. Now, let’s take a little time and enhance those listings on directories. That is, let’s tend our garden of internet mentions. For the most part, it’s easy and free, and you never know who might be reading that info and wondering if your shop’s worth the trip.
I’m going to take advantage of a “breezy” visit last week to Fifi’s Fine Resale Apparel in Amelia Island and owner Jessica’s good nature to use a blank/ dormant/ unattended review of her shop just to give you an idea of the difference it can make. Here’s what I was presented with when I asked Yahoo Local for consignment in Amelia Island then clicked on her shop name:
Which is more appealing...this entry...
Ten minutes later, here’s what the NEXT person looking at her free listing would see:
...just a photo helps make this listing more interesting! And those red stars? Be still, my heart!
And WAIT! THERE”S MOORE! See that “4 Photos” tab? Click it to get:
Now I know what I'm looking for...and what it's like once I get in there too!
This whole “tending the garden” , including the captions* on the photos, took a total of 10 minutes. The exterior photo is from Jessica’s Facebook page (she doesn’t have a web site, just FB and MySpace), the interior shots were mine.
Hope Jessica doesn’t mind my “dolling up” her Yahoo listing. See it in action here. It’s the law of proximity…the last great consignment shop I was in!
* Have I ever told you how important captions are to pix ANYwhere, even Facebook? Of course I have.
Bury the stinkers.
Posted in Shopkeeping talk, tagged advertising, consignment, web on May 15, 2010| 6 Comments »
Peer reviews, social media, whatever you want to call it…if you want your business to gain customers from the web, you need to manage not only what you say about your business (watch those Facebook entries!) but even more, (more…)
Another way to extend your business reach.
Posted in Shopkeeping talk, tagged advertising, home decor, mailing list, sea of sameness on May 14, 2010|
Clothing swaps.
How could you use THESE to build your business, increase awareness, and…perhaps the most important use of all… (more…)
Make your consignment or resale shop stand out…
Posted in Shopkeeping talk, Slices of (my) life, tagged display, sea of sameness on May 13, 2010| 5 Comments »
While I was in Fernandina Beach this week, this building caught my eye… and you can see why! (more…)
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