Wanting to spur some action in your resale, thrift, or consignment shop in the next week or two?
Why not take a leaf from the department stores’ play book and offer a Friends & Family Discount?
It couldn’t be (more…)
Archive for the ‘Shopkeeping talk’ Category
Friends & Family Discounts work for consignment shops too!
Posted in economics of resale, Shopkeeping talk, tagged customers, perceived value, promotions on December 13, 2009|
Last-minute Holiday Email Subject Lines for Resale & Consignment Shopkeepers
Posted in Shopkeeping talk, tagged advertising, blogging, email, holidays, mailing list on December 11, 2009| 7 Comments »
Just a handful of possible broadcast email lines for my resale industry friends to use…
- Festively frugal
- More joy for your jingle
- Baubles & Bling & All Sorts of Things!
- or (for a childrenswear shop): Bubbles & Slings & All Manner of Things!
- Unwrap the savings
Recycling store fixtures in resale & consignment shops
Posted in Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged display, ecology on December 10, 2009| 8 Comments »
Tracy asked:
This morning an idea popped into my head about integrating recycled items into the decor as well as functional pieces. I bought a magazine the other day that showed a pair of old bi-fold doors that had been painted and turned into shelving. Can you think of any other fun and funky things to use that would be functional? (and cheap!)
Kate replies: Here’s some ideas I’ve collected:
The old bench as a 2nd level to a display table, and the old TV armoire…
More ideas, from (more…)
How cool is THIS? Wonder how resalers could adapt…
Posted in I've been meaning to tell you, Shopkeeping talk, tagged advertising, word of mouth on December 6, 2009|
This is a beer coaster. Really. From Colonial Jewelers in Frederick MD.
After all, guys aren’t gonna bring up the subject of buying an engagement ring with their buddies without a little prompting. This gets a conversation started, in a place where potential customers congregate.
Consider it
Reinforced Word-of-Mouth.
Sometimes, ya gotta (more…)
Spreading good will via candy canes
Posted in Shopkeeping talk, tagged christmas, holidays, promotions on December 5, 2009| 4 Comments »
Tucking an extra in your customers’ shopping bags is a nice gesture anytime, and especially during the holidays. It shows appreciation…and builds word-of-mouth. That’s the shop that put a little something in my bag I was telling you about.
Maybe a prewrapped candy cane with your biz card tied on with a bit of ribbon? An added touch that creates a touch of loyalty to your personable shop: Writing Happy Holidays & signing your card on the back.
Who knows, this might even turn into a every-holiday tradition for your shop, and your customers.
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