The English are SO much cooler about recycling clothes than we are. Here’s a great way to keep all those rock band, charity run, vacation T shirts from languishing in the landfill. Read about it.
Archive for the ‘Used Stuff in the News’ Category
The English are SO much cooler about recycling clothes.
Posted in Shopkeeping talk, Used Stuff in the News, tagged recycle on May 19, 2011| 2 Comments »
The ReEvent: Learning by Surfing
Posted in economics of resale, Shopkeeping talk, Used Stuff in the News, tagged advertising, mailing list, seasonal sales on March 22, 2011|
One thing about the Internet…you can tap into some of the most brilliant minds in the world from the comfort of your keyboard. And it’s especially rewarding when you
look at a business which has some traits in common with yours, but is a few degrees different,
because you get to become a consumer again, and look at the concept through fresh eyes.
Take this one for example: it’s a “seasonal sale” of sorts. But not a kidswear consignment sale full of clothes and gear, not even one of the many growing adult resale events, no, this is a sale of previously-enjoyed….event props. It’s called The ReEvent. (Update: site now kaput. You’ll have to imagine it.)
First, the web site itself. What can we learn?
- The clean appeal of the uncluttered home page. The crisp white background and the collage of elements all in green is as far from “musty dusty” as possible.
- A single line that motivates, and sums up the event: Feel good being GREEN while saving some GREEN.
- Mailing list sign-up which is so much more: It’s an invitation; it’s an “RSVP” as they call it, which predisposes you to mark the event on your personal calendar; it’s the first page you come to on the menu; and it’s got a poll right there that is customer research and motivational at the same time (brilliant!) which, since it seems to be part of the sign-up process, is less likely to be skipped.
Next, the event and how it’s presented to their prospective consignors, shoppers, and vendors.
- Cute names for 2 consecutive evening demos: All Things Green ~ All Things Bling
- Contest: First, they enter online. Then everyone votes online. THEN the finalists are voted on at the event. Not sure how all of this works, but the whole contest is angled to get attention and audience participation and bodies to the event itself.
But…if you’ve been following me through the web site: just what is this event? A seasonal consignment sale for everything from wedding attire to cameras and chafing dishes, seashells and bolts of ribbon? A vendor event aimed at presenting event planners and suppliers to the public? A bridal fair?
Could be all of the above…wouldn’t you love to see how it all turns out?
(and BTW, if you’re near Overland Park KS, could be a great place to pick up some display props!)
Consignment / Resale Braggin’ rights: Google Favorite Place
Posted in economics of resale, Shopkeeping talk, Used Stuff in the News on July 1, 2010| 3 Comments »
My friend Irene Mylan of Clothes Circuit in Dallas TX has just earned some consignment bragging rights. Her shop’s now a Google Favorite Place!
You can get your business on its way to being a Google Favorite Place too.
And I cannot WAIT to show y’all Irene’s incredible shop on the NARTS Bus Tour next June. Everyone, start saving some investment funds so you don’t miss Conference in 2011. A great place to start to accumulate these extra profit dollars is with 10 Simple Ways to Make $10,000 more a year
Heck, even if you only used half these simple ideas, you’d still have plenty of funds to go to join us at Conference! Split up the implementation of all 10 ways with your manager, and you both get to come!
The Ultimate Recycled Footwear
Posted in Used Stuff in the News on June 19, 2010| 3 Comments »
I love the insousiance of the mismatched bottle caps, don't you?
What consignment shops can do with those illegal drop-side cribs.
Posted in Shopkeeping talk, Used Stuff in the News, tagged accepting, kidswear on May 22, 2010| 2 Comments »
Now that Inez Tenenbaum, chairman of the Consumer Product Safety Commission, has declared that apparently (more…)
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