Everything goes better with chocolate. Who doesn’t like chocolate (well, my stepsister, but she’s weird. Doesn’t like pizza either. Note, STEPsister.)
Coming into fall with its luscious warm colors, what better fun promotional event than exactly that:
Gather up all your Continue Reading »
Posted in My Favorite Things, Shopkeeping talk | Tagged home decor, kidswear, promotions, resale shopkeeping |
Thinking about designing a commercial?This one’s got energy (edit: no longer available, just imagine it 🙂 )…but alas, you can’t tell what shop it is until the last 2 seconds. I can’t believe that a production company overlooked that “small” detail. A sharp client/shop owner would have realized that and sent the company back to the drawing board (err, video editing software!)
Every teen wants to look like she’s ALMOST too cool to go to prom, right? This is a focused-audience commercial, and it would need to be broadcast where and when the particular audience is likely to see it. That includes, of course, including it in every variety of social, online media you can gather.
40 cents a day has a serious message, but with no disrespect…50 bucks can get you half of this shoe/ the camisole beneath this lace blouse/ the thigh and shin of this pair of designer jeans….or it can get you this entire outfit at MyShop….
An oldie, I Buy at Alexander’s… great message that is so adaptable.
Camera operator photo from here.Posted in economics of resale, Shopkeeping talk | Tagged advertising | 2 Comments »
It's a pleasure to do my Weekend Warrior assignments. (See, you read this caption first, didn't you?)
See last weekend’s Warrior suggestion.
What’s a weekend to a retailer? It’s time to work on your business, even if you may not be working in it. Your weekend projects could be more valuable to your shop than you realize.
those captivating, compelling communication devices that are so easily overlooked. Fortunately, they are easy to go back and add, which is your weekend warrior assignment, should you choose to accept it.
Why bother with captions? After the headline or subject line,
the most read area Continue Reading »
Posted in economics of resale, Weekend Warrior | 11 Comments »
Posted in Shopkeeping talk |
In my workshop on Creating Compelling Communications, I pointed out that inspiration for usable, clever, and most of all compelling messages is everywhere. This is what I ran across, barefoot in my kitchen the other evening, making dinner: Continue Reading »
Posted in quotations of use, Shopkeeping talk | Tagged advertising | 9 Comments »
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