Wanting to spur some action in your resale, thrift, or consignment shop in the next week or two?
Why not take a leaf from the department stores’ play book and offer a Friends & Family Discount?
It couldn’t be Continue Reading »
Posted in economics of resale, Shopkeeping talk | Tagged customers, perceived value, promotions |
Just a handful of possible broadcast email lines for my resale industry friends to use…
- Festively frugal
- More joy for your jingle
- Baubles & Bling & All Sorts of Things!
- or (for a childrenswear shop): Bubbles & Slings & All Manner of Things!
- Unwrap the savings
Posted in Shopkeeping talk | Tagged advertising, blogging, email, holidays, mailing list | 7 Comments »
Tracy asked:
This morning an idea popped into my head about integrating recycled items into the decor as well as functional pieces. I bought a magazine the other day that showed a pair of old bi-fold doors that had been painted and turned into shelving. Can you think of any other fun and funky things to use that would be functional? (and cheap!)
Kate replies: Here’s some ideas I’ve collected:
The old bench as a 2nd level to a display table, and the old TV armoire…
More ideas, from Continue Reading »
Posted in Mailbox: 1-on-1 Advice, Shopkeeping talk | Tagged display, ecology | 8 Comments »
This is a beer coaster. Really. From Colonial Jewelers in Frederick MD.
After all, guys aren’t gonna bring up the subject of buying an engagement ring with their buddies without a little prompting. This gets a conversation started, in a place where potential customers congregate.
Consider it
Reinforced Word-of-Mouth.
Sometimes, ya gotta Continue Reading »
Posted in I've been meaning to tell you, Shopkeeping talk | Tagged advertising, word of mouth |
Tucking an extra in your customers’ shopping bags is a nice gesture anytime, and especially during the holidays. It shows appreciation…and builds word-of-mouth. That’s the shop that put a little something in my bag I was telling you about.
Maybe a prewrapped candy cane with your biz card tied on with a bit of ribbon? An added touch that creates a touch of loyalty to your personable shop: Writing Happy Holidays & signing your card on the back.
Who knows, this might even turn into a every-holiday tradition for your shop, and your customers.
Posted in Shopkeeping talk | Tagged christmas, holidays, promotions | 4 Comments »
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