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dinner.jpgTry to go out to dinner tonight on Valentine’s Day. Chances are, it’ll be impossible.

But tomorrow night? You’ll have your pick of restaurants, best tables, and attention from the wait staff.

Valentine’s Day is a biggie in the restaurant business, so I figured today was the perfect day to chastise them for overlooking the most basic of all marketing tools. One which is cheap, easy, and Continue Reading »

croc.pngCrocs is going to shoe the world. Read about how they are going to recycle “worn-out” Crocs into another shoe destined to protect the feet of what’s commonly called “the third world.”* Here’s a posting of the AP story.

And here’s the Crocs site explaining it all. You will notice the Wear a Pair/ Share a Pair promotion, which invites Continue Reading »

ReSell, RePlace, ReJoice! What Recession?WHAT Recession?When money gets tight thrift, buy-outright, and just about every other type of secondhand business does, it’s true, look the specter of lower sales in the eye. Couple shopkeepers’ gut feelings about the disposable income floating around in their towns with news stories, higher gas and grocery prices and sprouting For Sale signs on local lawns, and yup, you have some worried secondhand shopkeepers around.

But you know what? There’s an UPSIDE to all this negative stuff. And it is two-fold, which means you, as a retail owner, Continue Reading »

Here’s a fun addition to your dressing rooms. The photo’s lousy, it’s the fault of theYou look fabulous mirror catalog’s web site. But a great idea to inject a little humor into what COULD be a grim interval in the dressing room: a mirror which declares You Look Fabulous!

I originally saw this in the Signals catalog where it’s $19.95 for a 8″x10″ version. But they wouldn’t let me borrow their photo to show you (phooey on them), so I had to go elsewhere to find this one, which is Continue Reading »

Here’s a problem unique to resale, consignment and thrift stores. It’s called:

ONE OF EVERYTHING

and it’s a real challenge to a shopkeeper. How can you display for sale items as diverse as a velvet loveseat, a pair of vintage Frye boots, a crib mobile and dozens of platters and hundreds of t-shirts?Does this clutter appeal to any but the hardest-core junkers?

And then, when you get THAT figured out, guess what? Next week you’ll have a dog kennel, someone’s paperweight collection, and six, count ’em six, dining room sets.

Those “new” retailers have depth: lots of Brita pitchers or Barbies or bananas… so they can store the extras in their back room. We, on the other hand, have

ONE OF EVERYTHING

and we need Continue Reading »