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fingerscrossed.jpgIt has long been a truism that 5% response to a direct mail campaign is respectable. This holds true not only in the consignment and resale industry but across the board.

Sounds so low, doesn’t it, especially when you thought you had an offer they couldn’t refuse. But 5% is good, for any offer…even when the offer is, you thought, irresistible.

Actually, I have never Continue Reading »

map1.jpgNow’s the time when the bravest of us start gathering our previous year’s information together and mulling it over. A whole year’s info can be a sort of treasure map, if you look at it from the right angle.

In my case, “mulling it over” means “avoiding doing the actual math that I need for my tax return.” I find mulling much more rewarding, and less…umm, taxing if you will… than adding and subtracting line 39 from 57 1/2.

Using my statistics, some insights into the resale and consignment industry as a whole:

♦ Too Good to be Threw, my site for shopkeepers, was busiest in Continue Reading »

From thecoolhunter.netYou know those hopelessly tacky pumps people bring in? Before you discount their value, check the heels. Could you do this with them?

Alert Reader in New Mexico Molly found these. The photo, and the info, is from The Cool Hunter here…you MUST read the WONDERFUL description below the photo! I’d like the think we ALL “possess uniqueness” 😉

Take the time to explore Coolhunter. The Rope Rack could, with a little help of some heavy-duty GLUE, be an incredible window display, don’t you think?

More of My Favorite Things chosen with consignment, resale, and thrift shopkeepers in mind.

How a consignment, resale or thrift shop can go bankruptConsignment shops appeal to a lot of potential retailers simply because they do not require a large grubstake to purchase merchandise to sell to customers. Well, they think, that’s cool. If I don’t sell it at a profit, heck, I don’t have to pay for it. So, I don’t sell it, I’m not out a penny.

We’ve already talked about how easy it is to go bankrupt.

There’s another way to go bankrupt in a flash, and this way is not limited only to consignment shops. It applies just as well to BOR stores (Buy OutRight, those second-hand shops that pay cash for underused possessions) and even thrift stores (stores which sell donated items, usually operated by a bona-fide charity).

This way of ruining your own hard-worked, hard-earned, hard-won business is totally inadvertent. In fact, you may see Continue Reading »

Your passion is waiting for your courage to catch up.”

 

Will 2008 be the year for your courage to shine? Will you finally do what you have dreamed of doing? Will it be opening your shop? Will it be taking your shop in a new and exciting direction? Will it be making your shop what you always dreamt it would be, before the day-to-day realities and frustrations and make-do’s kicked in?
I wish you courage to acknowledge your passion, knowledge to create your passion, and the joy to celebrate your accomplishments this year!