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Nothing’s more timely, than a social media post showing what to wear this weekend!

Here, Designer Renaissance has a suggestion for the perfect picnic outfit. (And yes, they listed brand, size, price.)

 

A Closet Affair had a flat-lay outfit that would be perfect for that picnic, or any casual Saturday get-together.

What kind of outfit could you get together and show your followers for next week? What’s happening that your customers will be thinking about?

  • A ball game down at the park?
  • A festival?
  • A local celebration, event, parade?
  • Maybe they’re thinking of visiting the newest chic restaurant? (Great opportunity to cross-post and cross-promote there!)
  • Or hike the local state park, go to a carnival… or just take a drive in the country?

The key to this idea (besides, of course, letting them know sizes etc., and telling them that there’s lots more choices/ come in and let us outfit you) is painting a picture with a few words:

Feel the wind in your hair when you’re wearing this Trip to the Country outfit (convertible optional but recommended!) from MyShop

Oh yeh, and don’t forget (as our two lovely shops did here) to include your shop info in/ on the picture. When enchanted Facebook or Twitter or Instagram followers share your wondrous outfits with their friends, you wanna get your name out there, don’t you?

Sometimes, you just need a little gift to make customers feel special.

How about Continue Reading »

Time to redesign your consignment or resale shop's web site?

Did you know you can turn a “blog” into a web site with one click of your mouse? Read more.

I came across an easy check list you might use to determine whether it’s time (or past time!) to freshen up your consignment, resale or thrift shop’s web site.

My comments, in italics, are Continue Reading »

Most of the time, we fight clutter in our shops, of course.

But sometimes, messing the joint up, cluttering the sales floor, is a must.

Like when you’re taking some photos of your merchandise for use on your web site, your social media, your print ads or brochures. You want to show the variety a “new” merchandise shop simply can’t match; you want to imply that wonderful find-a-treasure aspect of shopping with you; and you want to tempt them to come in quick before it’s all gone!

For example, piling on

Continue Reading »

You’ve read about those shops to which I offer Kudos: they’re doing something extraordinarily wonderful. I love sharing these ideas to inspire and you love reading them!

Well, once in a while, I feel the need to share an anti-Kudos situation with you, and so today I present  a screen shot from a shop’s broadcast email. See what you think:

Confusing shoppers is not the best choice for consignment & resale shops, says Auntie Kate

Now, I understand that a shop would request or even require the shopper to “mention this post”. That helps with ascertaining results. I can even occasionally live with (reluctantly, but I’m fighting an uphill battle here) requiring shoppers to do their own math. (But please, don’t make it a habit.)

But seriously, making it so complicated that you have to include “See employees for more detailed info” ?

Really? I need to have a detailed discussion with every individual piece of merchandise I consider buying, just to find out how much it is? I’d be waiting in line to talk to that employee rather than finding yummy things to buy.

Not my idea of a fun way to shop. Would it be yours? So why would you make it an ordeal to patronize your shop?

See more Markdown Madness examples.

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