Posted in 5- Minute Fixes, Really good ideas, Shopkeeping talk, tagged advertising, resale shopkeeping, web on August 9, 2017|
Believe it or not, there are some independent, talented resale shopkeepers who simply cannot bring themselves to brag on their businesses. (Drives me gaga, but it’s a fact of life.) I’ve tried to encourage these reticent entrepreneurs. Even given them reasons to put themselves forth. Yet still there’s some puritanical streak in them that’s
If you’re a Shrinking Violet, here’s a technique that’s (more…)
Posted in Shopkeeping talk, tagged advertising, resale shopkeeping, small business, success on August 7, 2017| 2 Comments »
“What’s In It For Me?” is the question everyone has. We’ve written about this a lot. Here’s an overwiew of the concept.
And a great example of how to put your WIIFM (more…)
Posted in Shopkeeping talk, tagged advertising, Facebook, promotions, resale shopkeeping, selling, web on July 28, 2017| 6 Comments »
Fun to watch and shop with. Brave pioneers, I salute you. Here’s my wishlist for the second generation of this concept as owners and managers see what a great and fun way it is to sell this way!
* Make sure we can hear you. More on this here.
* Don’t make your viewer seasick. Even the steadiest hand in your shop will quiver after a while. Use a tripod.
* Perfect neutral color “Biscuit”* Perfect 3/4 length: no catch in car door* Zip lining for 3 season* Signature plaid* Buckle belt or tie for casual flairBurberry trench, size 6, $239, item #34
Thanks for watching MyShop’s live feed of this week’s E-Shopping Spree!Get first choice on our group at [URL]And remember, we have shown you a tiny fraction of the thousands of great items waiting for you at MyShop!
MyShop is located at […] and we’re open […]
Our next E-Shopping Spree will be on [day] [date] at [time] and we’ll be featuring [whatever!]So join MyShop at [URL] and grab that stunning item before someone else does!
Lots more questions, so I hope some of our pioneering peers will answer in the comments below. Linking to other social media? Bookkeeping tips? What sells best? Can I rerun a live video that evening? Can I create this video offline then run as a regular video? Hope that some of you will share your experiences for other resale shopkeepers below! Feel free to add your URL to your helpful comments so we can shop with you, too!
Posted in Shopkeeping talk, tagged advertising, blogging, customers, holidays, resale shopkeeping, small business, starting a consignment shop on July 24, 2017|
The Ohio State Fair is starting this week. So, if your shop is within the geographical circle that’s likely to be planning to go, the main thought in your customers’ minds might be
and of course
Using the unspoken immediate needs or wants of potential shoppers means (more…)
Posted in Shopkeeping talk, tagged advertising, customers, Facebook, resale shopkeeping, success, web on June 15, 2017| 10 Comments »
One shop is concerned with slumping sales, saying that the mom trade groups on Facebook are causing her shop to lose sales.
on her Facebook page or her web site motivating folks to shop with her rather thanwith some stranger in a parking lot. If her assessment of the battle facing her is true, wouldn’t she be wise to gather some ammo and fight back? She could post, often and charmingly, of
from A (we’re air-conditioned, shop in comfort!) to Z (Zounds! This shop has ah-mazzzing selection, you’ll be able to choose the perfect item rather than settling for less!)
Another shopkeeper complains that “people don’t know I’m here”…
to make the eye of a motorist or pedestrian glom onto her store front. The store’s just one in a row of identical frontage.
Would a large silk tree that she could wheel out onto the pavement every morning make people notice? Or vinyl lettering on the glass, or a bright and well-lit display changed every week?
A third resaler says “they just want sales and deals before they’ll buy.”
he doesn’t take advantage of his software’s ability to add a line on every tag with the original retail value of that armchair or dresser that will underline the values inherent in his merchandise.
Nor does he add value with some personalized signage, the kind you’d only see in a real-life, bricks-&-mortar, shop-local type of situation.
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 