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Posts Tagged ‘advertising’

No more excuses: take GREAT photos on your smartphone

Posted in Functional Friday, Shopkeeping talk, tagged , , , , , on March 18, 2016|

Edit your photos in your phone to use in Constant Contact

Phones are handy in your shop for taking quick snaps of merchandise… but are those photos turning out as wondrous as you would like?

Here’s a great article on taking better phone shots.

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Another reason you need a web site.

Posted in Really good ideas, Shopkeeping talk, tagged , , , , on February 2, 2016|

There’s a zillion reasons any consignment, resale or thrift shop needs an active, attractive web site.

Invite potential customers into your consignment shop via email.Shops that rely solely on (more…)

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Swipe File Alert: Make a Recipe Video for your consignment shop

Posted in Shopkeeping talk, tagged , , , on January 28, 2016|

Loved this parody of recipe videos on Facebook that I saw recently.TGtbT.com's swipe file video from August Oak Woodworks

August Oak Woodworks wrote:

This is something I came up with because my Facebook feed is constantly flooded with recipe videos and I thought this would be funny. Hope you enjoy.

The video is here.

(If that link doesn’t work for you, go to their Facebook page and scroll down to early December 2015. Facebook has issues.)

How could you use the recipe template (spritely music, few if any words, and crisp closeups) to get YOUR message across?

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10 Ways to keep your business as healthy as your HEART!

Posted in Shopkeeping talk, tagged , , , , on January 20, 2016|

How will your shop promote heart health and your biz too on National Wear Red Day?

It’s a worthy goal, educating women about heart disease. Red’s a flattering color to wear.  It’s a profitable item to sell. And it’s even a FUN way to reach out to your community. Here’s 10 promotional ideas from TGtbT.com and its Products for the Professional Resaler: National Wear Red Day is a natural for consignment & resale shops, says Kate Holmes of TGtbT.com

  • Put all red in your windows using the hashtag (below) as a banner sign. Use photos of your display in your social media.
  • Offer heart-shaped cookies with every purchase of anything red. (Freeze the extras for a Valentine’s Day giveaway… there’s  a REASON this day is in February LOL)
  • Fill your swing shop with red merchandise (even if that means red throw pillows and candlesticks!) Sign your area with the hashtag.
  • Everyone looks good in SOME shade of red. Blog about that! (Did you know there’s a whole blog just on red lipstick?)
  • For a week before National Wear Red Day, have your staff wear red heart name badges to call attention to your one-day event/celebration/promotion.
  • Advertise heavily that your shop will be giving customers wearing red and shopping on that day, a “heart-felt” (oh, do NOT get me started on heart puns here…) discount on their purchase… or offer that cookie, or maybe a box of candy hearts?
  • Facebook, Twitter, Instagram your little hearts out (pun intended.) Good graphic? Your entire staff wearing red, which would ideally be shot a week or two earlier. Make SURE your graphics include your shop name and info.
  • Gift with purchase? Mini-bottles of red nail polish or mini red lipsticks. Especially good for kidswear shops, who may not have a lot of red merchandise to sell… but whose customers are most likely to wear nail polish and lipstick (and care about heart health!)
  • Promote to alert your clientele that you will be making a donation to the American Heart Association, or your local heart institute/ clinic, with the purchase of anything red.
  • For a week before National Wear Red Day, have your staff wear red heart name badges to call attention to your one-day event/celebration/promotion.

BTW, the hashtag is #GoRedWearRed. Use it on Twitter and Instagram to get noticed!

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To be a resaler means that I am proud….

Posted in My Favorite Things, quotations of use, Shopkeeping talk, tagged , , , , on November 4, 2015|

If your shop’s web site has a link to any of HowToConsign.com‘s pages and articles (“How to Prepare Your Items” is a favorite!), or to any one of HowToConsign.org‘s blog posts (maybe “9 Tips to Avoid Consignment Hassles with your Fashion Apparel” or “9 Tips to Avoid Consignment Hassles with your Home Decor” would pre-educate incoming suppliers?) just send me the URL of your page, and get this frameable print (without the watermark, of course) for free!

Oh yeh, and I’ll also put your shop’s web site on the #1 Google-ranked Resale Shop Directory! But then, you knew that.

To be a Resaler printable graphic

Save

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