Tip o’ the hat to Victor who inspired this!
Posts Tagged ‘advertising’
You’ll get more than you give away free with purchase!
Posted in 5- Minute Fixes, Really good ideas, Shopkeeping talk, tagged advertising, resale shopkeeping, shop local, small business on May 13, 2014| 3 Comments »
The single most important thing to have on your web site
Posted in Shopkeeping talk, tagged advertising, resale shopkeeping, small business, web on May 4, 2014| 4 Comments »
If you are a bricks-&-mortar consignment, resale, or thrift shop, there is one thing you want every visitor to your web site to see first and foremost.
This also applies to any sort of physical location to which you want to attract visitors. Your restaurant? Book store? Dog grooming salon?
The single most important thing on your web site is: (drum roll, please, you’ll be rolling your eyes at this going like Why didn’t that ever occur to me?)
A picture of your store.
Simple, huh? If your site is seen by someone who’s never been to your shop, a photo will tell them what to look for. If the viewer has a vague idea of where your shop might be, a photo can sear its location into her busy brain. And if a site visitor has been to your shop before, the photo will remind them that you’re talking about YourShop and not that OtherShop.
Bonus points:
* for additional photos of what a motorist might see driving down the road (your center’s pylon signage? the row of shops you’re in? the sign at the intersection?) like:
* for making sure that if your favorite photo doesn’t clearly show your shop’s name, for adding it to your photo with a photo enhancing app or program. Ditto adding contact info.
* for showing some merchandise and even some customers in your photo. Like:
* for adding the same or, ideally, another view of your shop to your Contact Us page to really burn that image into their minds.
* for having a “wardrobe” of pix of your shop for the various seasons and selling events that you can switch out every so often. Like:
* for remembering that your Facebook cover and picture are important places to have these photos as well (see StillGoode’s Facebook page as an example.)
* for maintaining, through it all, a sense of humor!
Shooting a consignment shop video: Here’s a good example
Posted in Really good ideas, Shopkeeping talk, Weekend Warrior, tagged advertising, blogging, customers, web on April 26, 2014| 2 Comments »
Wish you had a video or two to introduce potential shoppers to your business? I’ve found a simple but sleek example.
Update 6-1-15 : The video’s no longer viewable, so you’ll have to see it in your mind’s eye… the points below are still pertinent! –Kate This short video is from a fashion blog, and is a good example of a video you could easily create for your shop.
Opening sequence shows not only the neighborhood, but also the shop front. This is vital if you’re introducing new folks to your consignment, resale or thrift shop: give them a visual to remember as they’re trying to find you.
Give-and-take. The blogger interviewing the shop manager is a good way to get a lot of info across in a lively manner. Conversation is inherently more interesting than a lecture. Even if you have to interview your mother, include some repartee!
There are other people! Nothing makes photos or videos of public spaces like your shop look weirder than NO CUSTOMERS. Always makes me think a neutron bomb’s wiped out the populace.
Use of stills within the video allows for labeling the pieces of the sample outfits and showing some motivating pricing.
No relying on the in-camera mic… lapel mics make your video so much more professional. Having that echo-y, far-off sound in your business video not only looks amateur, it makes it hard to hear what you’re saying.
What’s the most effective way to advertise your resale shop?
Posted in economics of resale, Shopkeeping talk, tagged advertising, small business, success on April 23, 2014| 6 Comments »
That’s a Burning Question for sure. Ask any consignment, resale or thrift shopkeeper, and chances are the answer will be
Is a billboard for you? It could be.
Word of mouth and Facebook.
While both of these are valid avenues for getting your shop’s name out there, they are
simply not enough.
Word of mouth is (more…)
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