Posted in Shopkeeping talk, tagged advertising, Facebook, resale shopkeeping, selling, web on January 19, 2018|
Give them a chance to make up their minds.If you’re doing a Facebook Live or even a non-live video selling goods, why simply hold something up for 10 seconds then toss it out of view? Does that make sense? Would you do that in person? Insist they make an instant decision on buy/pass?
Is there a way, instead, that you can (more…)
Posted in economics of resale, Shopkeeping talk, tagged advertising, resale shopkeeping, small business, social networking, web on January 2, 2018|
Learn more about using Pinterest to build traffic to your shop web site (and dollars to your bottom line in your consignment, resale or thrift shop) on my Pinterest board and the posts about Pinterest here on Auntie Kate’s blog!
Posted in Really good ideas, Shopkeeping talk, tagged advertising, customers, resale shopkeeping, small business on December 28, 2017|
If your shop has similar neighbors (and by neighbors, we mean in driving distance!) a simple handout could draw traffic to your business.
Such a handout needn’t be elaborate nor expensive to produce. Here’s an example that looks to be a third-sheet, heavy-stock paper. This is the type of brochure that could be easily printed and even replicated as needed by each shop:
Click to enlarge. Photos courtesy of sonomanews.com
And don’t think you’ll simply be siphoning off the other businesses’ traffic. A concerted effort like this will find all of you new customers and draw new folks nto resale-fandom. Not to mention press and blogger attention.
All a map like this requires is someone to contact participants and set a budget for participation, someone with minimal computer skills to do the layout, and someone to deliver and store the finished product. That should be three different folks; but if it’s all one person, this could even be a paying job. (That’s how my local map is produced, as a profit-making production.)
Posted in Shopkeeping talk, tagged advertising, blogging, christmas, Facebook, holidays, resale shopkeeping, web on December 12, 2017|
Here’s an email subject line that caught my eye today:
Now, wouldn’t that be a great opportunity for YOU to get your email list folks thinking about shopping in your shop for the holidays? You could link to a gallery of product photos... a collage… a Facebook album or Instagram or Pinterest or blog entry.
Or for the time-pressed, just put the pix in your email… then (of course) link the email to your social media.
Choose a price point that would be reasonable for your clientele… not too high, not too low. You want to show value, not how cheap they could be, ’cause holiday gift-giving is all about the delight, not the savings.
Then, closer to December 25? Do a repeat with “stocking stuffers” for a lower price point. If your clientele is anything like me, around that time I’m always worried that I don’t “have enough”!
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 