Posts Tagged ‘merchandising’
Cluster for impact
Posted in Functional Friday, Shopkeeping talk, Teeny Tips, tagged home decor, merchandising, resale shopkeeping on April 18, 2014|
Turning ODs into a Boutique Must-Have!
Posted in 5- Minute Fixes, I've been meaning to tell you, Shopkeeping talk, tagged competition, merchandising, selling on March 2, 2014| 3 Comments »
Did you see this Pinterest pin a few days back (more…)
Thinking out of the case! Jewelry displays for consignment, resale & thrift shops
Posted in Shopkeeping talk, tagged accessories, display, merchandising on February 25, 2014|
Your consignment, resale or thrift store doesn’t need to always put all your jewelry in cases. (We talked about making showcases more interesting a whole back.)
Thinking-outside-the-case ideas of how to display jewelry in a fast-moving shop:
Love this idea for a little wall space… especially if your shop’s branding is nature/ natural. It’s not? Spray-paint the bamboo placemat black, or silver, or your store’s signature color.
Didn’t you love, as a child, “snooping” through your grandmother’s top drawer? Recreate that treasure-hunt with a dresser and a collection of tea cups holding small adornments.
Having a tiny space within your shop that looks like it holds wonderful little treasures intrigues customers and breeds Word of Mouth… here’s an example!
There’s lots more Pinteresting inspiration on both Too Good to be Threw Pinterest and How To Consign Pinterest. Follow them all!
Unsaleables can mean Bigger Profits for Consignment, Resale & Thrift Shops
Posted in economics of resale, Shopkeeping talk, tagged merchandising, perceived value, profit on February 11, 2014| 2 Comments »
There’s profit sitting in your consignment, resale or thrift shop right now… in the most unlikely form. Unsaleable, unsold, even discarded items can make the merchandise you DO sell look so much better, that your profits can soar!
Use… and reuse, to increase the perceived value of your goods
For-sale, unsold, even unsaleable books make great risers in vignettes, displays and swing-shop tabletops. By varying heights and putting goods on a “pedestal”, you show that a simple statuette or vase could look wonderful in their decor. Same idea: costume jewelry as brooch on cocktail dress or clutch bag, silk flower pinned on straw hat.
(Photo courtesy of Ciao!)
How this works: Show merchandise in the context of customers’ dream lives to build its value to them. Tuck some flip flops and a pair of sunglasses into a straw beach bag, fill a playpen with stuffed toys, loop a bandanna in the strap of a coverall.
Use… and reuse, to increase sales
For-sale, or even not-good-enough-to-resell, tables, lamps, baskets and trays gather and present goods, leading to sales of items which might look forlorn on their own. Here’s an example:
Click for more ideas.
How this works: Props take a mundane resale shop into the realm of treasure chest.
Use… and reuse, to build multiple sales
Pile on not only your current merchandise, but even, perhaps, “saved” goods which didn’t sell before. For example, this great belt display on a mannequin needs LOTS of belts… the first layer of which could be some saved, not-so-great belts:
Click for more recycling = profit ideas
How this works: Showing a multitude of belts (or beads or candlesticks) all in one place makes your browsers crave more than one!
What are some ways you have used unsold or unsaleable goods to build your shop’s profits? Share with us in the comments!
5 minutes here, 5 there: pretty soon, you’re talking SIZZLE!
Posted in 5- Minute Fixes, Shopkeeping talk, tagged daily operations, display, merchandising, resale shopkeeping, starting a consignment shop on January 28, 2014|
Does your consignment, resale or thrift shop sometimes overwhelm you with messiness?
Do you feel like you can never get your merchandise arranged in a shopper-friendly manner?
Then do what all the home organizers suggest: tackle things five minutes at a time.
Some real-life examples:
First, a nice fixture that has sold down (more…)
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