Posts Tagged ‘resale shopkeeping’

Optimizing your Web Site for Resale Shoppers, Day Three: Are you asking them to do what you want them to do?

Posted in Shopkeeping talk, tagged advertising, customers, resale shopkeeping, web on August 1, 2012| 4 Comments »

We’re in the middle of a mini-series of posts about making your consignment, resale, or thrift shop’s web site do what you want it to do:

to get shoppers into your actual, physical, bricks-&-mortar, REAL store.

Today, let’s take a close look at what your site is doing to (more…)

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Optimizing your Web Site for Resale Shoppers, Day Two: Delving Deeper

Posted in Shopkeeping talk, tagged advertising, resale shopkeeping, web on July 31, 2012| 5 Comments »

This is a mini-series of posts about making your consignment, resale, or thrift shop’s do what you want it to do:
to get shoppers into your actual, physical, bricks-&-mortar, REAL store.

Getting Internet visitors to actually come shopping is a goal not shared by the majority of web sites, perhaps: those sites where their customers do something on line (order, download, watch or listen) or sites which are simply “building a brand” (Ford, Coke, Crayola) rather than asking folks to step away from the electronics and come get physical. This is the challenge we’re examining in this mini-series. At the end of the week, we’ll have a self-help quiz which you can apply to your shop’s web site.