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Posts Tagged ‘small business’

After all, some Auntie Kate messages are, ahem, Too Good to be Threw!

Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com

Deja Vuesday

where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.

Staffing is always a challenge in any sort of retail, but even more so in resale retail. But it could be slightly less of a challenge if (more…)

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Everyone loves instant gratification! And a bit of “gambling” fun as well.

A scratch-off card, offering a prize (or not) to your shoppers, is a memorable way to have a promotion in your shop. But most of the scratch-off cards you can order are pretty cheesy.

After all, you want a card that ties in with your branding, not one that looks like it was bought at the local convenience store.

That’s why I’ve hunted up a make-your-own-scratch-cards tutorial.

As you’re thinking about the prizes you might offer, remember this absolutely-essential point. EVERYONE must be a winner (my tutorial on how you manage THAT is here.)

And one more possibility: since you put your heart-and-soul into handcrafting these cards, motivate people to hang on to them to remember how much fun it was to shop in your store. You could do this by printing on your cards: Return this for [a discount, a free gift, something!] between [a soon-coming-up date range of 10 or 14 days]

More help with this idea: Teachmama suggests this idea could be a good Christmas stocking stuffer (holiday gift to include in your business holiday greeting cards mailed to your top customers?) and even offers some design ideas for your card.

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Kate’s Miracle SPINAL INSERTION MACHINE. Line up to the left, please, and have your ride token ready for collection.

Ever wish, as a shopkeeper, that you could get a spine, and stop feeling bad when people tromp all over you and then expect you to feel happy about it? That you could stop apologizing for running your business in a way that allows your business to exist?

Well, Kate to the rescue. Here’s a nice (more…)

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One of my favorite bumper stickers is “If you can read this, thank a teacher.” So true! And most of us don’t get the opportunity to thank teachers nearly enough.

Well, enough of that. Here’s a quick, easy, and heart-warming way to extend a helping hand to all those hard-working folks, and to show them that shopping resale adds up!

 

A consignment, resale, and thrift shop promotion saluting teachers.

For hundreds more promotional ideas and tips especially for the resale industry, click the pic.

Creating a graphic like this (I used picmonkey.com), to use on your web site, blog, social media channels, and to print as in-store signs, posters, and window messages, takes only a few minutes. (Naturally, you’ll add your shop logo and info to your creation.)

Add in some time to go buy a gift certificate to your local school supply shop (who might even give you a sizable discount in exchange for a sponsorship!) , and you have an almost-instant news-worthy event.

Consider this your homework tonight!

For more tips and specific ways to make your promotion continue to earn your business fame and fortune beyond the event, read your copy of Resale’s BEST Promotions from the Too Good to be Threw Products for the Professional Resaler.

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Guys, I tried, I really did.

I was contacted by Real Simple magazine re an article they wanted on buying and selling resale furniture online. (It’s on pages 87-90 in the August issue.)

treasure chest island arrangementI gave them ALL SORTS of reasons to look local, real-life, bricks-and-mortar first. But alas, I was left on the cutting-room floor*.

Not one to waste brain cells, I thought I’d share my reasons to shop real-life first, in case you could use them.

Kate’s Reasons Why You Should Shop In-Person, In Real Life, for Gently-used Furniture

  • Well, the obvious first reason: ’cause you can see and smell it in real life. Computer monitors don’t show colors accurately and they haven’t perfected Smell-o-Vision yet. Who wants pumpkin when they thought it was coral?
  • Touchy-feely is the way to go: Does the finish feel good? The upholstery feel sturdy? Is it weighty or flimsy? Cab you wiggle it to see if it wobbles? Can’t do that on a screen or monitor.
  • Flip it over. Stained? Dust cover ripped or even non-existent? Is the little brass stud on the bottom missing… or replaced with a bottle cap?
  • See it up next to other pieces that might inspire you. Resale furniture stores showcase goods in vignettes which might inspire you (or heck, you may like that armchair over there, better!)
  • Have a shopping experience. I’ve known folks to make fast friends in resale shops, to decide to totally redo the den when they ere looking for a kitchen table to start, and to pick up the Best Ever Chicken with Sun-Dried Tomato Cream Sauce recipe. Not to mention, get bystander opinions, which I have always found helpful.
  • Know who you’re dealing with. Have recourse if needed. Not dealing with strangers, who may be fly-by-night or even less than savory, online.
  • Delivery? It’s cheaper to hire a local company, or even a guy with a pick-up, than shipping something from hundreds or thousands of miles away. Not to mention much more eco-friendly.
  • The usual: Shop Local to keep your local economy going. Support your neighbors. Keep downtown alive.

For more resale furniture/ home decor ideas and suggestions, visit TGtbT.com.

* For digital natives, “The term cutting room floor is used in the film industry as a figure of speech referring to unused footage not included in the finished film. Outside of the film industry, it may refer to any creative work unused in the final product.” — Wikipedia

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